Dr. Tan’s participation in the challenge was proactive and voluntary on his part.
“I support the important cause of the ALS Association to promote awareness about Lou Gehrig’s Disease that is a threat to humanity. That is why I’m here to take this Ice Bucket Challenge, and at the same time, I will make a donation to the movement,” he said on video recorded in his house on August 25.
As a tradition to the ALS Ice Bucket Challenge, Dr. Tan nominates three personalities from the business community to do the same: Dr. Steven DeKrey, president of Asian Institute of Management; Mr. Manolito Tayag, country head of Accenture Philippines; and Kenneth Yang, president of Golden Arches Development Corporation (McDonald’s Philippines).
Dr. Tan is the chairman and CEO of Megaworld, one of the Philippines’ largest real estate developers and the country’s leader in business process outsourcing (BPO) office developments.
]]>Monique posted in her Instagram account a 14-second video of dumping an bucket of ice water on her head after nominating furniture and home accessories designer, Alexandra Von Furstenberg (@avfhome); jewelry designer, Jennifer Meyer Maguire (@jennmeyerjewelry); and interior designer, Michael Smith (@michaelsmithinc) with a caption that says:
“I accepted the #ALS #icebucketchallenge I nominated @avfhome @jenmeyerjewelry @michaelsmithinc Good luck guys!”
It may seem like a silly internet fad similar to the hyped-up #makeuptransformation (Get over it, you guys!), but the ALS Ice Bucket Challenge is apparently a campaign by the ALS Association which fights amytrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. You either dump a pail of ice cold water over your head and challenge three other people to do the same within 24 hours or donate $100 to the non-profit association.
Love it or hate it but it’s actually making a difference: The ALS Association reports that it, and its 38 chapters, received $4 million in donations within just two weeks which is $2.88 million more than what it brought in last year at the same period (July 29-August 12).
“We have never seen anything like this in the history of the disease,” said Barbara Newhouse, president and CEO of The ALS Association, in a release on the association’s website. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative.”
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