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As a central commissary of multiple restaurants, GrabKitchen Cebu allows consumers to better mix and match various food items from its merchants. Through this, Cebuanos can enjoy a wider food selection with just one delivery fee. Cebuanos can now also take delight in the offerings of food brands that are entering the Cebu market through GrabKitchen – such as Happilee Korean Kitchen, Big Al’s Cookie Jar, and Merry Moo. With the launch of GrabKitchen Cebu, these restaurants will be more accessible across the province, even extending over to Mandaue City.

“We are truly excited to empower and enable more MSMEs to scale their businesses as we launch our first GrabKitchen in the Queen City of the South. GrabKitchen is designed to be a vehicle for smaller local businesses to scale and expand their presence across regions without having to break the bank for facilities and equipment. With our cloud kitchen, we are optimistic that Cebu culinary offerings will be enjoyed by more Filipinos both in the province and in other areas across the Philippines”, Grab Philippines Director for Deliveries Greg Camacho shares.
GrabKitchen offers much-needed kitchen facilities to food and beverage MSMEs, helping them scale their business and expand their presence via GrabFood. This also gives MSMEs the opportunity to expand their channels for deliveries, thus making them more resilient amid the ever-changing dining behavior of consumers.
GrabKitchen Cebu is set to grow its roster of restaurants and food brands in the next few months to include more homegrown brands and introduce more food concepts from other regions.
GrabKitchen Cebu’s Happilee, CoCo, Big Al’s Cookie Jar, Merry Moo, Chef Joshua’s Kitchen and Cooee Cafe are now open for both delivery and Self Pick-Up via GrabFood! Experience the convenience of the mix-and-match feature when you download the Grab app on Google Play Store or the Apple App Store. Be sure to follow Grab on Facebook and Instagram to keep posted on updates.
Grab is Southeast Asia’s leading superapp based on GMV in 2021 in each of food deliveries, mobility and the e-wallets segment of financial services, according to Euromonitor. Grab operates across the deliveries, mobility and digital financial services sectors in 480 cities in eight countries in the Southeast Asia region – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
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The history of trade dates back to the oldest civilization. People had to cross seas or travel far and wide to get their needs in exchange for anything valuable. The ancient ways of conducting business led to the development of new cultures and new societies, as merchants settled in foreign lands and discovered new places to expand their enterprises. However, in the now, businessmen neither need to travel far and wide, nor cross seas; with just a scroll and click, a business transaction is signed, sealed, and delivered. Doing business at the comfort of one’s home, office, bedroom, or even on the favorite couch, is brought about by the advancement of mobile apps.
So, how do mobile apps shape the way businesses perform? First, on the list is the improved, more accurate, and faster means of communication. Before, we needed to send mails or electronic mails to communicate agreements and to pass back and forth contracts. This means that communication takes time, and for the message to get crossed. Moreover, there are high risks of losing the message along the way. However, with mobile apps, it is easier and faster to communicate with your clients and business partners. Best Business apps have got special features where sellers and buyers can chat or call each other. Some apps even allow business owners to meet with their office staff online and discuss or plan strategies to market and enhance operations. Hence, the comfort of working remotely.
Entrepreneur and stylographer, Dexter Alazas, works as a fashion designer, manages a modelling and talent agency, and curates events for Cebu’s major brands. Alazas is very grateful to modern technologies. With a mobile app that is especially programmed for his business, he can easily communicate with clients and remotely meet with staff. At any time, clients can leave her a message, and these messages are sent to his mobile phone and email address. With this, no messages can be left unread; even if he is in Boracay for a holiday.

Entrepreneur and stylographer, Dexter Alazas
The second benefit is the agile mobile technology. Mobile apps are easy to update, and programmers are working constantly to find ways that their mobile apps become as user-friendly as possible. Mobile apps are also consistently reviewed with their functionality, speed, and comfort. The consistent reviews allow programmers to continuously improve their apps. For example, with the Gcash app, Alazas is able to compensate his staff or talents directly to their banks or gcash accounts. Alazas’ clients also find it faster to pay him through the Gcash app. Plus, the Lalamove app is a big help to Alazas and his clients because it saves them the time to travel to and from the shop. With the Lalamove app, Alazas can have his clients’ orders delivered straight to their homes.
Third benefit is mobile sales and mobile marketing. Mobile apps can include features like emails, calendars, campaign management solutions, and they are even linked to social media platforms. This allows the business owners to have a wider reach of customers as their businesses can be advertised online. These apps also allow businesses to reach out and maintain a pool of interested clients by taking advantage of online search engines. When someone searches on the Pinterest app about bridal dresses, photos of Alazas’ bridal collection appear. This helps Alazas connect with potential clients.
After interviewing 50 entrepreneurs in Cebu, these are their most loved and most used mobile apps that help them make their business operations much smoother, especially during the pandemic.

1. Gcash – this mobile app even supersedes the comfort of online banking. Anyone can easily transfer and receive cash at any time of the day. Transactions are fast and instant. Unlike banks, anyone can cash in and cash out from 24 hours Gcash service centers like 7/11 and mini stop shops. The only thing that our entrepreneurs do not like about this app are the transaction fees. Rating this app with 4.5 stars out of 5
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2. Grab – is a delivery app that ties up mostly with restaurants. Many of our food entrepreneurs confessed that their sales have increased significantly with the help of the Grab app. During the strict lockdowns where most establishments are closed, it was the Grab app that keep their businesses running because people ordered food through the app. The only hiccup is on the delay of the delivery of goods. Many of our food entrepreneurs receive complaints of delayed services. Our entrepreneurs rate this app 4 out of stars.
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3. Lalamove – is another delivery mobile app which is mostly used by businessmen to have their items delivered to their customers because it has fast services and accurate maps. Because of the strict quarantine protocols during the pandemic, many businesses have gone online and used the Lalamove app to help deliver the orders of their clients. Entrepreneurs gave this app a perfect rating of 5 stars.
Although, mobile apps can have a few glitches like weak internet connection or when mobile apps run slow. Yet, when you weigh the benefits over the possible troubles, mobile apps surely make doing business a pleasure.
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