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For people who think that fashion is merely frivolity, the Chief Executive Officer of Landtraders World Properties Corp. easily proves them wrong. “Running a real estate company requires power dressing,” Michelle declares. “Being a CEO means I am the embodiment of what the company represents. How you dress up reflects your character and in the business world, it is mandatory to dress the proper way to epitomize the image of your company.”

High-collared blouse from CHANEL, houndstooth mini-skirt from ZARA (Photography by Dan Douglas Ong/Originally published in Zee Lifestyle, February 2016)
Understanding the importance of appearances is just one of the aspects that has made Michelle a strong presence in the local real estate industry, where she plays an integral role in building Landtraders World to be one of the leading homegrown developers. “I feel responsible for the future of the company,” she reveals. “I make sure that all its objectives are being attained in both micro and macro management. In order to do so, I chart the course of the company by preparing both short-term and long-term plans and strategies, and making sure that they are assimilated and implemented accordingly by all my managers.”
Since its inception in 2011, the company has six high-rise condominiums in its portfolio: San Marino, Corinthian, Royal Garden, Soligrande, Parthenon and Corinthian Valley Residences. “It all started when my family had plans to venture into the pension house or hotel business in 2010. When the discussions became more serious, we finally decided to go into developing high-rise condominiums, considering the fact that we had several lots strategically located in prime areas of Cebu City,” Michelle recalls. “We have always believed that investing in real estate is the safest and has the highest returns. With this conviction, and Divine Providence, everything just fell into the right perspective.”
San Marino was the company’s first venture, and Michelle acknowledges that it’s a development that is close to her heart. “As the pilot project of Landtraders World, it opened up greater opportunities and made us focus on catering to a particular market. San Marino gave us more insight into the real estate industry, and made us more confident in pursuing this business model.”

Printed dress from DIOR (Photography by Dan Douglas Ong/Originally published in Zee Lifestyle, February 2016)
It certainly wasn’t an easy rise. Michelle admits that getting into an industry where there were already a number of players was a challenge they had to overcome. “The answer was simple—find the market niche,” she says. “But looking for that niche was also very challenging and complicated. A lot of corporate research, interviews with real estate authorities and keeping abreast with current events are vital in achieving and sustaining success. After years of pre-development planning and research, we found the right product for the right market.”
These past years have seen a steady growth for the company which is expected to be cemented even further with the launch of Landtraders World’s seventh project—the Grand San Marino Residences across Robinson’s Galleria in the North Reclamation area. “Landtraders World will still continue to cater to the median-cost residential market,” Michelle says of their plans. “But soon we will be adding more of a twist to our development by incorporating the concept of ‘Small Office Home Office’ or SOHO. Also, we would like to undertake a larger development, with plans of doing a mixed-use commercial, office and residential project.”
In most of my business negotiations, I tend to get the upper hand because men don’t realize the strength I have behind my being a woman. But I am a good listener and very open-minded. I believe I earned the respect from my male counterparts because of this nature. – Michelle
With such lofty aspirations in the near future, Michelle’s days are understandably hectic. She starts by having breakfast with her husband, Janby and catches up on current events by reading the daily newspaper. “I’m at the office by 9AM, and spend an hour going through my emails,” she says. By 10, she’s in meetings with department managers, with her afternoons open for other meetings, site visits or going over documents. “The secret is being able to balance your time,” she explains about maintaining a balance between work and home life. “It’s not easy being a working mother. Any working mother can attest to that. Both our careers and families demand our time and commitment.”

White blouse and floral skirt from DIOR (Photography by Dan Douglas Ong/Originally published in Zee Lifestyle, February 2016)
To do this, Michelle makes sure to set aside time every day for her three kids. “Dinner time is usually when I can sit down with my children, and they can tell me about their day or bring up any concerns. It’s the most important opportunity for daily bonding with the family. Occasionally, I miss dinner with them, but I make sure to explain why during the next dinner.” The effort doesn’t stop there – Michelle also asks to have their kids drop by her office after school. “It’s a chance to show them that whatever we have now is a product of hard work, and I hope that inspires them to study and work hard as they grow up.”
Sundays are set aside for time with the family, and Michelle spends the day playing with the kids and making dinner. “I try not to miss school affairs and activities,” she adds. “This way, my children will feel that I am always 100% supporting them in their studies.”
How do you go into an industry with an already significant number of players? The answer was simple – find the market niche. – Michelle
Their family vacations become perfect chances to bond as well, with five trips scheduled every year. “Once within the country, twice within Asia and twice outside Asia,” Michelle enumerates. “We prefer to visit Japan, because their food is our favorite. On a few occasions, we’ve also joined cruises in Alaska, the Mediterranean, the Caribbean, the Baltics, to name a few.”
Spending simple moments with her kids are among the best ways she unwinds after particularly stressful days, as are get-togethers with close friends over wine or coffee. “Having special romantic dinners with my husband every once in a while works too,” she says, before adding, “I also like opening my closet and looking at my clothes. That also helps me relax.”

Geometric-printed dress from VALENTINO, sunglasses from PRADA and satin pumps from MANOLO BLAHNIK (Photography by Dan Douglas Ong/Originally published in Zee Lifestyle, February 2016)
“I’ve always been interested in fashion. It’s a passion,” Michelle says. “I don’t mind what design I wear, as long as it’s comfortable and I’m happy wearing it. She favors shopping at Chanel, Fendi, Dior, Alexander McQueen, Balmain, Hermes, Miu Miu and Dolce & Gabbana, and likes pieces by Ronald Enrico and Francis Libiran. Her favorite item in her closet, though, is something more sentimental. “The piece that means a lot to me, though, is a pastel dress given by my father-in-law. It was for our teng-hun, our engagement.”
We have always believed that investing in real estate is the safest, and has the highest returns. – Michelle
Her fashion savvy and decided femininity is something Michelle isn’t giving up, and she has found that’s just fine—even as she works in an industry that is, in appearance, a man’s world. “I think I fit in very well in the masculine world of real estate,” she says, and goes on to explain that being a woman can, in fact, be an asset. “Sometimes a woman can do things a man cannot. Women have more patience in dealing with details than men.”
“I am diplomatic by nature, but don’t be deceived because basically I am a dominant character. I can hide that, and work it to my advantage,” Michelle continues. “In most of my business negotiations, I tend to get the upper hand because men don’t realize the strength I have behind my being a woman. But I am a good listener and I’m very open-minded. I believe I earned my respect from my male counterparts because of this nature.” It’s certainly no question—Michelle Mulet Yu is ready to bring Landtraders World to soaring new heights, and she’s certainly dressed for the part.
Originally published in Zee Lifestyle, February 2016. For back issues, subscribe via Magzter.

ON LOTTE Silk organza wrap by Jun Escario, gray maillot from Soak Swimswear and pearl necklace by Mia Arcenas; ON LUNA Organza wrap by Rei Escario, peach bikini from Soak Swimwear, and necklaces from Moy Studio; woven bags by Mia Arcenas (Photography by Jon Unson: Originally published in Zee Lifestyle, June 2016)
The sun was barely rising over the horizon at Panglao Island, and already the Zee Lifestyle team is abuzz with activity. One of the Dream Villas at Be Grand Resort had turned into a boudoir of sorts—the four-poster bed had dresses hanging from its frame, while the comforter was covered with swimwear and accessories.
Despite the early hour, twin sisters Lotte Edwards and Luna Van Der Linden are cheerful and energetic, dancing to salsa music and admiring the outfits that were being laid out for them. The atmosphere is pretty pleasant, considering the good amount of traveling both women had to do the day before just to make it to the shoot—Luna had flown in to Cebu after an event in Boracay, while Lotte just got off a plane from Singapore.
Although identical twins, their individuality extends to their personalities. “Lotte is very feminine and glamorous, while I’m adventurous, spontaneous and sporty,” Luna explains. “As sisters, we challenge and learn from each other. She’s the best twin I could ever wish for.” To this, Lotte adds, “Our personalities are different, but we are also so much alike. Our cores are very similar. We are that close.”
The phenomenon of being twins will always stay interesting since most people will never know what it’s like to have, as Luna phrased, a wombmate. “There is an uncanny connection. I somehow feel what she is feeling,” Luna says. “When she is in pain, I know when to reach out and be there for her. It’s double the pain, but double the happiness too!”
“You’re never alone; you’ll always have that one person who connects with you at every level,” Lotte adds. And what’s the worst part about being a twin? “You’re never truly alone,” she laughs.
Their closeness is palpable as the two sit in for hair and makeup—Luna playfully teases Lotte for her looping playlist, and in return gets offered vitamins for sun protection by her sister. Now and then, they practice posing in front of the full-length mirror. “I haven’t done this in a while,” Lotte laughs. “I might not know how to do it anymore.”

Scalloped black maillot from Soak Swimwear (Photography by Jon Unson: Originally published in Zee Lifestyle, June 2016)
Having modeled in their younger years, the twins are no strangers to the world of photo shoots. “Monch Ceballos groomed us,” Lotte recalls of their early days in the industry. “I’m very thankful for it—I wouldn’t know how the industry works nor the etiquette of the business without him.”
Although Luna continued on that path, Lotte found herself pursuing another passion, albeit in the same industry. “I became a buyer,” she shares. “After that, I realized I had a talent for design. It excited me. I would play around fabric and draping. Eventually, I got formal classes from
Oj Hofer, and with his support and my newfound talent, I opened my own business.”
With her breezy and elegant resort wear, Lotte’s creations were carried in Shangri-La resorts and hotels around the Philippines, and at designer Ana Liew’s SKYE Boutique at Orchard Central in Singapore. “My designs were very fluid and graceful, elegant and colorful.”
In pursuing another career, fashion designing had to take a backseat—Lotte is now the Brand Ambassador at ΟΝΕ15 Marina Club, an upscale marina in Sentosa Cove. “I handle all the events at Asia’s finest marina club,” she explains. “I handle the planning and creative stage, execution, inviting members and guests, and even hosting it. It’s mostly PR work, but I also do the planning of themes, which is really fun.”
Just last year, she brought in Cebu designers Jun Escario, Mia Arcenas and Dexter Alazas for a trunk show at the Singapore Yacht Show. Supporting Filipino talent on the Singapore stage means much to her. “I believe in the Filipino talent. I think it’s world-class and if we all work together—with none of this crab mentality—we can definitely show the world what we’ve got.” In the spirit of giving back, Lotte is an advocate of Style Your Soul, a movement which organized relief operations from Singapore for affected regions and victims of typhoon Yolanda.
Since starting out at ONE15 Marina Club, Lotte has been at the helm of several events and theme parties. “I also launched the only floating bar in Singapore, the Boater’s Bar, on weekends. So far, it has been successful—it’s become a weekend habit for some of Singapore’s glamorous set.” When she’s not busy working, Lotte does yoga regularly.
The position has landed her in what seems to be a beguiling lifestyle, but Lotte takes her work seriously. “Everyday always brings a new challenge, sometimes a welcome one and sometimes one I can do without. But I learn to cope,” she says. What’s one challenge that she usually finds herself facing? “For somebody who handles events and parties, the rain is my number one nemesis!”
“I love that [Luna is] very strong and loves adventures. I live vicariously through her. She always advises me to think positive all the time, and tells me the best is yet to come.” – Lotte
Being a Brand Ambassador in a yacht club where thousands come in from around the globe allows her to meet so many interesting people. “I like learning from them, seeing the world through their well-traveled eyes, learning about their culture. It’s very enriching!” Lotte shares. As a wine connoisseur, she finds meeting winemakers a particularly enjoyable experience. “I love learning about their wines and how each vineyard is different from another. It’s interesting!”
With everything that’s on her plate, she still hopes to be able to return to designing when she can. “I dream about going back, all the time. It’s always at the back of my mind. Maybe someday,” Lotte says, also admitting that her kaftans remain in circulation in her wardrobe. “It’s such a cliché, but they are perfect for Singapore’s humidity. But I guess I also designed them for lazy days when you don’t want to think too much about what to wear but still look stylish.”
For her part, Luna describes her occupation as, “Currently co-running the Chameleon modeling agency while being a housewife.”Although still modeling herself, Luna also manages models, booking them for events and shows. “More than that, I serve as their mentor,” she shares. “I teach them what I’ve learned over the years. It’s not just about grooming or walking the runway, but more about professionalism and how to handle yourself in public.”

Halter embroidered bikini by Soak Swimwear and necklace from Moy Studio (Photography by Jon Unson: Originally published in Zee Lifestyle, June 2016)
Luna’s modeling experience certainly comes in to play as she poses for the lensman. “I actually enjoy photo shoots the most—from the creative aspect and the makeup, to playing with the lights and complex poses. But what’s important to remember, and I always tell my girls this, is that we shouldn’t be too critical of ourselves. In the end, we are all God’s beautiful creatures, flaws and all.”
With that in mind, Luna is actively pushing the Chameleon Modeling Agency into molding better talent. “The Chameleon Modeling Agency handles a number of beauties who all practice professionalism,” she shares. “We’re hoping to get our name out there for more collaborations
with top Filipino designers at the upcoming Manila Fashion Week, and we would like to participate in the Singapore Fashion Week more actively.”
Like Lotte, Luna is in a field that requires her to be extroverted, something she clearly excels at. “Meeting new people—models, designers and promoters—and being part of the creative aspect of the fashion world,” she enumerates as the things she enjoys most about her job. “It’s not all glitz and glamour, it’s a lot of hard work too. But then again, that’s the fun part.”
In between work, Luna remains on the move by subscribing to different fitness regimens. “Almost everyday is gym day, so I’m always in my sportswear. On any given day, I do yoga, boxing, running, skateboard, tennis, wall climbing—sometimes two things in one day.”
Their similar industries allow them to work together on some projects, an opportunity the twins thoroughly enjoy every time it comes up. “Some of the best events I have done were those with Lotte,” Luna reveals. “More recently, we did a fashion show for Fit for Fashion. We usually don’t walk for runways anymore, but it was for a good cause and it was styled by Queen Melo Esguerra in Singapore.”
The busy workload does take its toll as trials come with an active career. “Balancing my work life with my personal life is a challenge. We have to work around each other’s schedule and manage our calendars to make sure there is time for the things that truly matter,” Luna says, referring to Stephane Van Der Linden, her husband of almost six years, and their pets, ragdoll cat Paris and shih tzu Cosette. “In the end, I am aiming to combine a successful career with being a devoted wife. Luckily enough, we share the same passions—diving, traveling and trekking—which keep us closely connected.”
“There is an uncanny connection. I somehow feel what she is feeling. When she is in pain, I know when to reach out and be there for her. There is double the pain, but double the happiness too!” – Luna
Lotte too finds getaways the perfect time to connect with her husband Jason Edwards, and kids, eight-year-old Ethan Curtis and six-year-old Isabella Rose. “Family vacations are always the best! When I bring the kids to new places, they’re like me—they also love to swim, and play in the sand.”
Their close affinity to the sea becomes obvious in how comfortable they both are by Be Grand’s wide, sandy waterfront. “I remember how often we were at the beach when we were growing up,” Luna shares. “I learned to swim because my dad would throw coins into the sea, and we would dive down to get them. She also vividly remembers her tall Spanish grandfather, who she reckons was around 85 at the time, as he sat quietly by the pool. “I think he was either meditating or contemplating about life,” she muses.
With six other siblings in the brood, their childhood memories were ones of fun, as they recall how they developed an early taste for fashion and liked playing dress-up. Lotte adds, “We would dress up in our mom’s clothes and pose in front of the mirror.”
Both girls took up Tourism at the University of San Jose Recoletos, which had been their mom’s decision. “I was more attracted to the Arts, so I shifted to another course. My mom only found out two semesters after!” Luna laughs. “I guess it does somehow match what I do now, since I have dabbled in modeling, interior design and also took up makeup artistry classes in Singapore. All of those speak of my love for art and anything creative.”
On the other hand, Lotte ended up taking Political Science as a secondary course. “It’s pretty different from where I am now,” she admits. “Instead, I went on to open my own business in design, and designing is my passion.”
“I believe in the Filipino talent. I think it’s world-class, and if we all work together with none of this crab mentality, we can definitely show the world what we’ve got.” – Lotte
Although based elsewhere now—Singapore for Lotte and Manila for Luna—Cebu remains very much their home. “Cebu will always be home,” Lotte says. “My mom, my family and my loyal friends are there.”
“We are very lucky to have properties in Cebu, so we usually fly back on weekends and take the car to Mactan and buy fresh mangoes, lechon manok and hanging rice by the road, and hire a boat to go diving in Pandanon, Mactan Wall or any of the nearby sanctuaries,” Luna enthuses. Speaking of Cebu’s food and restaurants, she says, “My husband and I recently discovered a hole-in-the-wall on the road leading to Mactan. I’m not sure what it’s called, but they sell the freshest fish and seaweed at very reasonable prices.”
Lotte in turn mentions, “Anzani. The view from up there is amazing, and they serve really good wine. They have Quinto do Zambujeiro, my favorite wine. The food is always good, and you know that everything they serve is fresh.”

ON LUNA Off-shoulder pink dress, necklaces, cuffs and earrings by Mia Arcenas; ON LOTTE Yellow bandeau bikini from Soak Swimwear, fringed necklace from Moy Studio, and yellow cover-up, delicate chain necklaces and cuff by Mia Arcenas (Photography by Jon Unson: Originally published in Zee Lifestyle, June 2016)
Their common favorite in Cebu is still the beaches. Both sisters would choose a tropical holiday over an adventure somewhere cooler, which explains their excitement about the shoot being at the Be Grand Resort in Panglao. “Something about the sound of the waves refreshes me,” Lotte confesses.
Luna found her second stay at Be Grand Resort equally enjoyable as her first time during the Christmas and New Year season, commenting about their friendly staff and the amazing facilities. “It’s beautiful,” Lotte adds. “The rooms are spacious and very chic. The staff are very welcoming and hospitable, and the seafood they served was mouthwatering.”
Having just opened the previous year, Be Grand Resort has become a preferred getaway place in Panglao, just off Alona Beach and tucked away in its own private cove. Its well-appointed rooms and a man-made river connecting the luxurious villas have all the makings of an indulgent beach holiday.
“It’s a perfect island paradise,” Lotte quips, also citing Boracay as another favorite. With those tropical vacation spots in mind, sunscreen and other skin protection products rank high on her list of travel essentials. “I also always bring my hats. They’re specially made in Ecuador and are perfect for any outfit.”
Both women are fond of wandering and Luna names Prague and Santorini as the next destinations on her list, while Luna shares that she’s always wanted to see the pyramids in Cairo.
The dynamic between the two is interesting to watch, their contrasting personalities actually somehow complementing each other. “Luna is the crazier one. She always love adventures and brings me for the ride,” Lotte shares about growing up together. “There was always some mischief everyday, and we never had a dull moment.”
That obviously didn’t come without a share of sibling squabbles. “My favorite memory of growing up with Lotte would probably be the fighting and the making up,” Luna laughs.
The differences they see in each other have actually become what they appreciate most now. “I love that she’s very strong and loves adventures. I live vicariously through her,” Lotte admits. “She advises me to think positive all the time, and tells me the best is yet to come.”
On Luna’s part, “Lotte’s very generous, direct and frank with me. She acts like my older sister, even though I was born ten seconds ahead of her.” She shares the best advice that Luna ever gave her: “Marry him.”
Both equally fabulous and hardworking, committed to career and family, and definitely empowered, the Delima twins may live separate lives in different cities but somehow stay connected. Despite being apart, that special bond that only twins share remains undoubtedly strong. After all, when you start your lives as “wombmates,” there really is no cutting those ties.

Halter embroidered bikini from Soak Swimwear, electric pleated top and palazzo pants by Mia Arcenas (Photography by Jon Unson: Originally published in Zee Lifestyle, June 2016)
Everyday beauty regimen?
Luna: Sports. Sweating it out.
Lotte: I wash my face every night, even if I’m very tired. I always wash my face to let it breath while I’m sleeping.
A beauty product you can’t live without?
Luna: Chanel Les Beiges sheer powder.
Lotte: Tweezers. Grooming is very important.
Your favorite beauty look?
Luna: Dark eyes, dark red lips, dark hair and tanned skin.
Lotte: Curly big hair, dark smoky eyes and nude lipstick—dramatic and yet the nude lip gives a good contrast.
Whose beauty look do you admire?
Luna: J.Lo because she’s the best. I saw her at one of her concerts and she was amazing. She can get away with any look.
Lotte: J.Lo because she can just about get away with any look.
What looks makes you feel sexiest?
Luna: Tanned skin
Lotte: Red lipstick
Your personal style?
Luna: Elegant.
Lotte: Very experimental. I like mixing styles, trends and looks. I accessorize and dress to have fun and be myself.
Most used item in your closet?
Luna: Recently, I wear a lot of hats in different styles, shapes and colors.
Lotte: Not surprising, I suppose, but I wear my kaftans and other designs all the time.
Oldest thing in your closet?
Luna: I change my wardrobe regularly, so I guess the oldest thing I have in my closet is my wedding dress for obvious sentimental reasons.
Lotte: I still have stilettos from decades ago. They are good brands, so I can still actually wear them.

White kaftan and necklace by Mia Arcenas (Photography by Jon Unson: Originally published in Zee Lifestyle, June 2016)
Your power outfit?
Luna: I don’t have a particular power outfit, but I believe that if you put a woman in the right shoes, she can conquer anything. So I do have power shoes—when I wear my YSL Tribute heels, I feel I can do anything.
Lotte: A suit from YSL. It’s all black, with slim pants.
Favorite brands?
Luna: Chanel and YSL
Lotte: Valentino and Balmain
Favorite local designers?
Luna: John Lasala, Oj Hofer and Jun Escario
Lotte: Oj Hofer and Jun Escario
Favorite place to bargain shop?
Luna: Bangkok
Lotte: Bali
If you were a fashion accessory, what would you be?
Luna: A hat, because it’s functional and pretty.
Lotte: I’d be a watch. You need it everyday, and the style always represents the wearer.
Best fashion advice you’ve received?
Luna: Be yourself and dress like a proper lady.
Lotte: Try not to wear brown with green—you will look like a tree.
by Shari Quimbo photography Jon Unson stylist Blaq Mafia makeup Lola Ley and Sumie Belbachir hair Jesse Egos locale Be Grand Resort Bohol
Originally published in Zee Lifestyle, June 2016. For back issues, subscribe via Magzter.

Raine Baljak (Photography by Dan Douglas Ong/makeup by Arnauld/hair by Gino Fonghe/two-piece ensemble by Barbie Alvez: Originally published in Zee Lifestyle, April 2016)
Dawn was breaking, and while most people have yet to get up and start their day, the scene at the 8 Hills Farm is already quite busy in preparation for this issue’s cover shoot. On one end of the farmhouse, Raine Baljak sits for hair and makeup, talking to the team about the farm. “We have papayas, calamansi, pomegranate, passion fruit, rose apple, lanzones, rambutan, soursop, red custard apple, malunggay, mangoes, ginger, guyabano, and much more,” she explains rather energetically for someone who’s been up since four in the morning. Occasionally, in the midst of her chatter, she would clarify something with mom Merce, who was busy preparing sandwiches and fruits for everyone. Mother and daughter would yell—good-naturedly, of course—over the blasting hairdryer just to be heard across the room.

Raine Baljak (Photography by Dan Douglas Ong/makeup by Arnauld/hair by Gino Fonghe/two-piece gown by Barbie Alvez: Originally published in Zee Lifestyle, April 2016)
Despite the welcome intrusion of the Zee Lifestyle team, it was a wonderfully domestic scene, like a preview of life at the Abellana home when they’ve taken off their high heels and makeup and are ready to relax. Of course, with Merce occupied with the family business and Raine’s increasing responsibilities as the reigning Miss Cebu, the pair barely has enough time to sit down. Although Raine, a media relations officer at Create Cebu, a sought-after model at Origin Model Management, a radio jock on Monster Radio, and the newest member of 22 Tango Records’ street team, is quick to admit that the busy schedule has only brought her closer to her family and that she treasures any free time she has. Whenever she is fulfilling her obligations and attending functions, you can almost always expect Merce standing on the sidelines, proudly supporting her daughter’s every move.
While Miss Cebu is her first pageant, Raine is not a complete stranger to them. Her mom was crowned Miss Cebu Tourism in 1986, while her aunt Mae Beverly Lao-Abellana was a runner up in Binibining Pilipinas in 1981. Her grandmother Maria Fe and great-grandmother Mercedes Durano Lao were also beauty queens, having been Miss Danao during their times. Ever since Raine was little, Merce had always talked to her about Miss Cebu, although Raine herself wasn’t quick to follow into her footsteps. “I was never really interested in the beauty world, because I was more focused on my school commitments,” Raine says, citing her participation in the varsity football, volleyball and basketball teams, along with various school musicals. Other school activities she enjoyed volunteering for were the Make-A-Wish Foundation, Yellow Boat of Hope Foundation, Beep Beep Books and other fundraisers.
Her story took a different turn when her grandfather Eulogio was hospitalized. “Both my grandparents influenced me a lot during my younger years, and I wanted to do something to show my gratitude to them—something that would help preserve our family history on this island.” Alongside the beauty queens, the men in Raine’s family were also quite the achievers, with her great-grandfather Gregorio having fought against the Spanish as a Katipunero, while her grandfathers Jovito Abellana and Reuben Lao fought in World War II.
The family history, Raine shares, has given her the confidence and pride to stand tall, although she says that growing up in a clan of leaders, inventors, artists and perfectionists wasn’t easy. “The idea of being ‘good enough’ is never enough, because just as my mother has instituted in me, ‘If you are not practicing, someone else out there is,’” she says. “This allowed me to become very globally aware and conscious of my actions at an early age.” She thanks her mother for giving her the drive to achieve more, but is bashful in confessing that she’s still trying to pick up on the feminine grace that her mother exudes. “Special thanks to Jonas Borces and Mark Shandar for teaching me the ‘walk’!” Raine quips.

Raine Baljak (Photography by Dan Douglas Ong/makeup by Arnauld/hair by Gino Fonghe/floral gown by Philip Rodriguez: Originally published in Zee Lifestyle, April 2016)
The early morning sun brought the farm to life, making the greens of the field and the colors of the flowers more vibrant as Raine—decked in an intricate floral Philip Rodriguez gown—hoists herself up on the side of a terrace for the first shoot of the day. It didn’t exactly look like a comfortable spot, yet the beauty queen managed to carry over that grace she is so dedicated to perfect.
Being Miss Cebu goes beyond having grace, as Raine found out herself throughout the entire duration of the competition. “When you’re in a room filled with brilliant, bodacious and beautiful young women, how can one stand out from the other?” she questions. “That’s when personality comes to play, and how being your unique self is your greatest weapon. At the same time, self-esteem and paranoia are your biggest opponents, so my biggest challenge was really myself.”
It’s almost hard to believe that, given Raine’s shining confidence on the stage that fateful January evening. Behind the seemingly poised composure, however, Raine was nervous just like any candidate would be, especially at the final question and answer portion in which the candidates were asked, “If you could talk to the reigning Miss Colombia to convince her to visit Cebu, what would you tell her?”
Raine’s answer, which sealed her victory, was definitely one for the books in Miss Cebu’s recent history. “As a proud Cebuana, I would tell her to visit Cebu because it is where the heart sings. And with that, Cebuanos have a genuine passion and we love to share. Miss Colombia is gorgeous and confident, but during that night, she might have given a little too much confidence and sometimes that gives another meaning. I believe we can show her how to enjoy the little things. Because Cebuanos are happy no matter what, and that’s what makes Cebu where the heart sings.”
“My initial reaction was, ‘Really! This is the final question?’” she reminisces. “But then I was like, ‘Oh, okay, gotta calm down…’ and then I recalled the three prominent historical tourist destinations—Magellan’s Cross, Basilica Minore del Santo Niño, and Fort San Pedro—but I thought locations are worth nothing without the people.”
“That is what makes any history live on, the culture that is deeply embedded in the hearts of the people. Found in our resiliency, compassion and appreciation for the simple things,” Raine adds. “That is why I answered looking into the genuinity of what makes Cebu where the heart sings.”
Winning the crown is just one of the many significant steps that Raine is taking to further her cause. “My advocacy is to create a venue for the disadvantaged children of Cebu to develop their potentials in a safe and nurturing environment, while appreciating art, culture, history and nature,” she shares. This young adventurer hasn’t been given the opportunity to fully work with the government yet because of the upcoming May 2016 election, but her crown has already given her an advantage. “My presence has a significant impact on our community when I participate actively, and when I use social media,” Raine explains. “Whenever I connect with other members of the community to push my advocacy, or to speak up for those who do not get enough credit, I am a voice that is heard.”

Raine Baljak (Photography by Dan Douglas Ong/makeup by Arnauld/hair by Gino Fonghe/polka dot dress with floral embroidery and matching fringed jacket by Philip Rodriguez: Originally published in Zee Lifestyle, April 2016)
Raine further regales us with tales of her family’s farm as we move on to the second layout, this time she’s dressed in a stunning white Barbie Alvez two-piece. It looked like any other ordinary photo shoot, except the aspiring singer-songwriter was cradling an adorable—yet rather noisy—kid in her arms.
Even with the flawless makeup and the carefully styled hair, Raine looks well and truly in her element walking around the farm and cooing softly to the baby goat. Her love for the place is quite evident. “Only with Mother Nature I find serenity and sanctuary because I know, this is home,” she shares, explaining how she used to live in Danao until her family moved to the city when she was seven.
Witnessing the development of Cebu City is astonishing, she says, but it’s also painful to face the problems of commuting within the city because of the rush, noise, pollution, and other related stresses. “When I’m in the farm, I feel so refreshed by the space surrounding me, as the only noise I hear are the birds, the bees, the crinkling of the leaves, the goats, or the neighboring cows.” The farm is her sanctuary, where she can free her mind to write a song, draw, or paint at ease. “I like spending my breaks here with my squad goats,” she laughs.
The Abellanas’ family farm, pioneered by Raine’s grandmother, started out with only a few goats, some coconuts, other crops, and one farmer to take care of everything. Since her grandmother passed away, Raine’s aunt Mae took over, and it is currently a work in progress towards being a certified organic farm.

Raine Baljak (Photography by Dan Douglas Ong/makeup by Arnauld/hair by Gino Fonghe/floral gown by Philip Rodriguez: Originally published in Zee Lifestyle, April 2016)
It’s hard to talk about Raine without mentioning her vegetarianism—one of the things that she kept highlighting throughout the Miss Cebu pageant. Back when Raine was a child, her immune system had difficulty adapting to the surroundings, leading to diagnoses of eczema, atopic dermatitis and skin asthma. She was 13 when she began exploring the concept of ‘you are what you eat’ and through personal research and the inputs of an allergist and a traditional Chinese doctor, she became a pescatarian. At 17, however, her skin began to react to seafood, leading to a transition to vegetarianism. “But as I learned more about the world and myself, I realized that veganism is the best for myself and our planet, because just as Hippocrates said, ‘let food be thy medicine.’”
Raine plans to take a more proactive approach about her veganism through the family farm. This month, she plans to attain her formal training on natural farming. “With this, I hope to make the concoctions for our own natural pesticides, natural fertilizers, fish amino acids and everything else involved in the processing of our raw produce,” she expresses. “One day, I would like to develop [the farm] to be a venue for healthy living, including yoga, cooking, education and so that it becomes a playground for all ages to come together and enjoy.”
For now, creating awareness on eating clean with proper nutrients, knowing where your food comes from, how they are produced, and living a healthy lifestyle is Raine’s immediate priority. “The more educated we are with our food and the environment, the more concerned we become in taking care of everything around us, so that we do not deplete the resources for the future generations.”
The Cebu City Tourism Commission, through the Miss Cebu pageant, seeks unique, confident, and goal-oriented women of potential and substance to represent the Queen City. With Raine’s achievements since winning the crown and her long-term plans to fulfill her advocacies for the environment and the youth, the Commission single-handedly did quite the Raine check on the crown by handing it over to Raine Baljak.
by Patty Taboada sittings editor Shari Quimbo photography Dan Douglas Ong makeup Arnauld hair Gino Fonghe styling Blaq Mafia locale 8 Hills Farm
Originally published in Zee Lifestyle, April 2016. For back issues, subscribe via Magzter.

Jennifer Helen Weigel Sarmiento (Photography by Mark Philip Dales: Originally published in Zee Lifestyle, December-January 2016)
The past few years have been nothing but incredible for Jennifer Helen Weigel Sarmiento. In 2014, the Philippine Cancer Society honored her as one of the ten most well dressed women in the country, and inducted her as one of its Ambassadors for Life the following year. In 2015, Jennifer brought home the crown as the very first Filipina to win the Mrs. Asia International Metropolitan pageant held in Malaysia. Her national costume, designed by Philipp Tampus, won over the judges enough to recognize it as the best.
Jennifer graced the cover of Images Asia, and was included in books such as Faaabvlous V, shot by the legendary Rupert Jacinto. She has also walked down the runway for exclusive fashion shows by top brands in Manila—all these at the age of 50, proving that it’s never too late to always look and be your best.
Jennifer, fondly known among family and close friends as Penny, defines her sense of style as simple but elegant—a sentiment shared by son Andrew Phillip and twin daughters Jennifer Elaine and Jasmin Ellen. While Penny demurely admits that she liked dressing up when she was younger, Jasmin elaborates that her mom’s friends would always say that back in high school and college, Penny was already known for being quite the style icon. “The reason she was always dressed up was because the late Philippine president Carlos Garcia is her uncle. She would go to all these functions in Manila,” Jasmin shares. “She was always the muse in [University of] San Carlos back in college. She was the It Girl back in the day.”
Her daughters have always known their mom to be stylish. Jasmin credits her mom for a little bit of fashion education. “Mom used to buy me bags and shoes, but I honestly never recognized brands before,” she fondly recalls. “I was just shocked that people would ask, “Is that a Balenciaga?” or “Oh, that’s an Hermés!” Meanwhile, Jen would hear stories from stylists who have worked with Penny for over thirty years. “They said she would be so stylish, even back when she was pregnant with us!” she gushes. “She’s the only one who can pull off a picture of a swan in her outfit and make it look very expensive and classy.”
“I’m a very reserved person, but I do want to look good and pleasing to other people’s eyes,” Penny explains. She usually gravitates towards warm tones such as orange, red and yellow, and veers away from prints The excitement is unmistakable in her voice as she enumerates her favorite brands: Louis Vuitton, Chanel, Gucci, BCBG, and Hervé Léger, with Hervé as her ultimate favorite. She’s also a fan of Emilio Pucci and Stella McCartney. “Arte gyud ko’g sanina,” she says with a laugh, admitting that buying them is her guilty pleasure.
For gowns, Penny turns to Jun Escario for his simple pieces, Cary Santiago for his elaborate creations, and Philipp Tampus for feminine designs. Her footwear preferences include Prada and YSL for their comfort, Fendi for their colors, along with Louboutin, Givenchy and Jimmy Choo. She cites a pair of Prada shoes as the oldest and most used item in her closet. “They’re seven-inch heels, but they’re so comfortable that I can walk for three hours and not feel any pain!”
There’s more to Penny than just being a style icon and a fashion enthusiast: She is an accomplished entrepreneur, serving as the vice-president and majority shareholder for O.R. Sarmiento Construction, a triple-A construction firm involved in major infrastructure projects around the country. She is also the president of Jemstone Global Recruitment Agency, an international manpower organization providing brighter futures to overseas Filipino workers.
Additionally, since she was 23, Penny has been working hard to raise funds for organizations of various advocacies, including cancer patients, people who can’t pay hospital bills, and providing education for abandoned children.
Even with the busy schedule, Penny never fails to turn up for a day’s work in style. “I don’t really like wearing pants to work,” she says. “I like to look formal.” Her work essentials consist of pieces from Calvin Klein, Burberry, Armani and Zara.
Penny lives and breathes in style, and it’s something that also plays a hand in family dynamics. She’s wife to Edgar and mother of three—four, if you count her youngest daughter, dog Lucky (“I dress her up too, but not designer!” she exclaims with another laugh), and all of them have been there for her throughout her accomplishments. Jasmin and Jen also acknowledge that Penny’s style has influenced theirs. “She always tells me to dress as myself and not to follow anyone else,” Jasmin says. Jen, who Jasmin cites as being the more stylish one of the pair, adds that the best fashion advice she received from Penny was to love herself and be confident.
Businesswoman, philanthropist, beauty queen, style icon, wife, mother—Penny is quite the well-rounded woman, and by managing to be all these things successfully, she proves that a lot of style goes a long way.
by Patty Taboada sittings editor Melo Esguerra production manager Shari Quimbo photography Mark Philip Dales makeup Ramil Solis hair Ariel Tatoy locale UVNS
Originally published in Zee Lifestyle, December-January 2016. For full access to our current and back issues, subscribe to Magzter.

ON AMANDA: Black lace body con dress by JUN ESCARIO, multi-strand pearl necklace from SM ACCESSORIES / ON IZZARA: White tie-up blouse and maxi skirt by JUN ESCARIO, multi-strand chain necklace and silver rings from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)
On the day I’m seeing Amanda Booth and Izzara Ugarte for a casual production meeting before the Fashion Issue’s cover shoot, the traffic on A.S. Fortuna is particularly vicious and I’m running late. “No worries, I just got here,” Amanda texts me. I find her a few minutes later sipping coffee and looking incredibly chic in her sleek ponytail, white button-down and black jeans.
Even though she has been studying marketing for just a year at The American University of Paris, the classic Parisian style has clearly seeped into Amanda’s persona. She had always been well dressed and now that she’s back for the summer, her style is a little bit more polished than the average 19-year old.
It’s a study in contrasts, then, when her cousin Izza walks into the coffee shop, the epitome of laid-back style with her long hair, peasant blouse and white shorts. “I had to take my brother to the airport, and the traffic is just horrible,” she explains, sitting down next to Amanda. For her part, Izza is in town after her year at the University of San Francisco, before flying to Spain to continue her hospitality management course at Les Roches Marbella.
In between discussing the looks and location (“We’d like to have the shoot at Bluewater Maribago, because we really grew up there,” Izza says), the two exchange anecdotes on how they were preparing for the fashion shoot. “We were looking through old issues of Zee, trying to do the poses all the models were doing,” Amanda laughs, and they both strike a common model pose—one hand on the hip, shoulder popped and sultry gaze—before bursting into a fit of laughter.
“We can’t do that!” Izza exclaims. “It’s just not us.”
In some ways, Amanda and Izza do look like opposites—Amanda’s fair complexion and light dusting of freckles are a striking complement to Izza’s tanned skin and sun-kissed glow. But when they’re together and cracking jokes, it’s hard to tell where one girl ends and the other begins.
“Amanda is my partner in crime,” Izza declares. “I’ve known her since we were in diapers so it’s very difficult to pinpoint the earliest memory. When we were toddlers, our yayas were sisters. During family events and birthday parties, we would always sit beside each other, with one hand on a barbecue stick and the other spaghetti. We had the same taste and love for food—I always knew she was a keeper.”
Growing up together meant years of shared anecdotes, and both girls have a number of funny stories to tell. “Once Izza, both our younger brothers and I watched Goosebumps together, and they couldn’t sleep that night,” Amanda recalls with a laugh. “Izza’s mom called my mom the next morning because Izza and her brother said that I had coerced them into watching it since I was the oldest in the group. I ended up getting grounded while the three others got away scot-free!”

ON AMANDA: Backless dress by JUN ESCARIO, necklace with bead florets, earrings and bracelet set from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)
It was especially important for both girls to have the cover shoot at Bluewater Maribago because they say, in many instances, it was the scene of the crime. “Some of my earliest memories of Izza are running around soaking wet from the pool and then sneaking into the kitchen barefoot in our bikinis,” Amanda shares. “All we wanted was to be little elves to the pastry chefs and we would get kicked out of the kitchen! But we always managed to sneak out a few treats.”
Their escapades at the resort included selling buko juice to guests, hunting down Easter eggs the night before the egg hunt and even a few recent injuries. “We used to ride salbabidas (floaters) all day,” Izza says. “A few years ago, we were on the salbabida drifting on the water. Amanda toppled me and kicked me in the face! My nose bled for 20 minutes and my upper lip bruised so badly.”
These days, the girls are a bit more subdued than they were ten years ago, and it clearly shows in how Izza makes sure everything in the resort goes smoothly for the photo shoot. The daughter of David Ugarte and June Alegrado, whose family owns the resort, Izza and her siblings have been helping out in Bluewater’s operations for years. It’s part of the reason why she decided to take up hospitality management in her further studies. “I believe that tourism plays a huge role in any country,” she says. “Hospitality management is tourism. It’s the plane you fly, the boat you take, the food you eat and the place you stay. It’s a diverse course.”
Amanda, a scion of the family behind Mehitabel Furniture, is the daughter of Robert Aboitiz Booth and Tamsin Jackson Booth. “It’s on the creative side, which I think I would be good at. My parents have always thought I’ve had a good eye for things,” she says about deciding to take up marketing in Paris. “I’ve always been interested in media, communications, PR. Besides that, marketing is vital to all industries, so you know you can always get a job with a marketing degree.”
Although they grew up in Cebu, the duo has been living out of the country for years now since leaving to finish high school at boarding schools in the US—Izza in Connecticut and Amanda in California. It’s made them more independent than most people their age, and ready to take on the challenges of their new cities of residence.
“Before I went away, I didn’t even know how to do laundry! That’s one of the first things my mom had to teach me,” Amanda admits. “I am so much more independent now than I was three years ago. It’s funny because now grocery shopping is one of my favorite things to do. I love living on my own and doing everything at my own pace.”
“I’ve matured a lot,” Izza agrees. “I’ve come to realize that being shy and not trying to truly express how I feel was a waste of time. We only get one life—say how you feel. No one grows up and becomes an adult, not even our parents. Time just flies by as we strive to be and do our best. All of a sudden, we’re older and adults.” She pauses for a bit and laughs. “I am veering away from the subject, but yes, I have definitely grown personally.”

ON IZZARA: Nude satin dress from JONES NEW YORK, beaded choker and necklace with gem details from SM ACCESSORIES (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)
These little glimpses prove that, through their independent endeavors, the 19-year-olds in them is still very much present—particularly in their eagerness to explore their respective cities. “In San Francisco, when I wasn’t in school, I would be going to different districts with my friends. The city was our playground, and I don’t doubt that Spain will be different,” Izza enthuses. “I will continuously expand my knowledge even outside of school. Spain is so rich in historical events and traditions. Aside from the history, Marbella is right next to the coast so I’ll have the beach 15 minutes away, which is awesome!”
The City of Lights is Amanda’s own playground, and she’s found it very much like her hometown. “There’s a laid-back lifestyle. It’s a big city and people do rush around, of course, but people have such a calm way of going about their lives,” she says. “But people in Paris don’t smile like they do in Cebu.” In the past year, her days have been exploring the city in between her classes and homework. “When it’s warm out, we’d go to a park and have a picnic, but in the winter, my friends and I would go to a café and just sit, talk and people-watch for hours.”
With Marbella and Paris just a short distance away, the cousins are already thinking of weekend trips to each other’s cities. “It’s all we’ve been talking about,” Amanda admits. “We’ll finally be able to be together for each others’ birthday! We haven’t planned any trip yet, but we’ll visit each other, and then we’ll get to other places. This is a whole new adventure for us.”
“We’ve been separated for way too long. For three years, we’ve lived on different coasts, then different countries,” Izza adds. “It’s awesome that we will soon be so close to each other. I’ve never been to Paris, and I am excited to finally go.”
“WhatsApp used to be our best friend,” Amanda says of the time they were living away from each other. “Skype, not so much. Whenever we get a bad connection—which is all the time—we hang up, get back on WhatsApp and blame each other for the bad internet connection.”
“We’re too lazy,” Izza laughs. “Instead, we’ll send voicemails to each other. I remember I was waiting for a pizza outside my USF dorm and I was freezing cold—and I was in shorts, don’t ask why—and I was sending Amanda voicemails and pictures. Technology just makes everything so simple.”
Both girls agree that being away from family is one of the hardest things about living abroad, so it’s comforting to know that someone you’re close to is just a few hours away. “There’s a certain comfort you get from being home that you don’t realize exists until you’re away for a long time,” Amanda says. “For me, that comfort is in my family. They always know how to make me happy.”
That’s why, Amanda goes on to explain, that summers of the past few years have been completely dedicated to spending time in Cebu. “I can travel when I leave here,” she says. “For now, it’s great to be able to catch up with everyone, go out around the city or head for the beach.”
That’s not to say they don’t wish for the little luxuries they’d already gotten used to while being away from Cebu. While Amanda yearns for Paris’ food and street markets, Izza misses something a bit simpler. “Being able to watch Netflix in bed,” she admits. “They need to set up servers in the Philippines.”

ON IZZARA: Maxi dress with tie-back crop top by BARBIE ALVEZ, multi-strand chain necklace from SM ACCESSORIES. ON AMANDA: Backless halter dress by BARBIE ALVEZ, gold bracelet, sculptural woven cuff and gold rings from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)
The day of the shoot finds the beds of one of Bluewater Maribago’s villas completely covered in designer clothes and SM Accessories collated especially for the cover shoot. With the variety of items laid out, the girls—hair pinned up and munching on Tostitos and chocolate truffles—look through the collection as they discuss with the stylists the different looks.
“I love full skirts, pantsuits and minimalist dresses—the classics,” Amanda says, admiring the floral prints of a backless halter gown by Barbie Alvez. “My family likes to joke that I’m an old soul.”
Izza shrugs. “My mom says I dress too rugged. Is that what you’d call my personal style?”
That wasn’t always the case, though. “Izza and I have pretty much switched roles,” Amanda laughs. “She was the extremely girly one and I was the little tomboy when we were younger. She always had her hair done up in nice braids and always wore cutesy clothes, while I had a short boy cut because I couldn’t keep my hair from being a mess; and I strutted my stuff in bikini bottoms and no top!”
“She was the most bugoy person I knew,” Izza agrees. “Nowadays, I don’t even brush my hair and I just throw on the first thing I see, while it takes Amanda forever to get ready. Seriously, you have to tell her plans a day before.”
“Now, Amanda’s very classy. She knows what she’s doing,” Izza continues. “But if you really get to know her, she has a super kiat personality. She is not that reserved.”
“She’s definitely very boho,” Amanda says about her cousin. “She’s always in loose, printed dresses. She always wears sandals. Her style is very laid-back—perfect for Cebu!”

ON AMANDA: Backless dress by JUN ESCARIO, necklace with bead florets, earrings and bracelet set from SM ACCESSORIES. ON IZZARA: Nude satin dress from JONES NEW YORK, beaded choker and necklace with gem details from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)
As they go through the accessories, they help mix and match the items that would suit their outfits and their own personal style. With a wide collection that includes jewelry, bags, home decor, and others, SM Accessories is a growing repository for fashionable accents at reasonable price points. As the fashion accessories authority, SM Accessories features a wide range of jewelry, eyewear, belts, bags and a lot more that are carefully selected by a team of fashion experts to complete any fashion statement.
“During the day, my favorite accessory is my pair of pearl earrings,” Amanda shares, which made the multi-strand pearl necklace a perfect match for her Jun Escario lace dress. Its sophisticated and ladylike look was a fit to Amanda’s classic style. “Sometimes I’ll wear diamond studs at night. When I’m back in Paris, my favorite thing to wear is a brooch. I always have my gold medallion around my neck, a gift to me from my parents.”
That sentimentality is something Izza also shares in her choice of trinkets. “I wear four accessories all day, everyday—a gold ring from my brother’s girlfriend, Nikki; my grandmother Marle’s favorite ring and earrings; and my medallion. Those are my favorites.” From delicate thin rings to a pair of thick gold ones connected together with a light chain, the collection of rings were elegantly playful on Izza’s manicured fingers. “Nail Play!” she laughs, showing off her nude manicure and referring to the nail salon her and Amanda’s mom owned together with a group of friends.
It seems, though, that the similarities in dressing up end there. Asked if they borrow each other’s clothes, and both girls burst out in laughter. “No!” Amanda says. “We look at what the other is wearing and we go, ‘oh wow, I could never pull that off.’”
“She left a pair of shorts in my house, and I have claimed them as my own. Does that count?” Izza jokes. Amanda adds, “She’s had them for five years and counting.”
When it’s time to dress up, the two are supportive of local designers, with Izza naming Mia Arcenas, Jun Escario and Oj Hofer as her favorites and Amanda acknowledging Hanz Coquilla as her go-to. “Internationally, my favorite designer is Raf Simons,” Amanda adds. “Every piece he creates for Dior is breathtaking.”
Decidedly very different in terms of personal style—best exemplified by the favorite things in their closet, Amanda names a red wool Prada dress that “looks like it’s straight out of the 1950s” while Izza’s answer is a T-shirt and Nike shorts—the two have a connection that transcends the cousin bond. Despite being apart for long stretches, every time the two are in the same city, they pick up right where they left off.

ON AMANDA: Backless halter dress by BARBIE ALVEZ, gold bracelet, sculptural woven cuff and gold rings from SM ACCESSORIES. ON IZZARA: Maxi dress with tie-back crop top by BARBIE ALVEZ, multi-strand chain necklace from SM ACCESSORIES. (Originally published in Zee Lifestyle August-September 2015: Photography by Dan Douglas Ong)
“We’ll just watch TV shows or do a movie marathon together while eating santol and green mango. It’s one of the first things we do when we’re both back in Cebu,” Amanda says. “We love going on adventures. We once drove to Carcar in the middle of the night, and just stopped to eat at different places on the way. I guess you could say our favorite thing to do together is eat.”
“Yeah, I don’t think I can say anything else,” Izza agrees. “I’ll text her and we would be craving the same cuisines. I found this Buzzfeed quiz online called, What Famous Disney Duo Represents You and Your BFF. I sent it to Amanda while she was in Paris—we both got Timon and Pumba.”
The easy relationship these two have is backed by years of shared experiences and a genuine appreciation for being in each other’s lives. Amanda admits that Izza is the one who got her to come out of her shell. “She’s always said it isn’t worth hiding in the background and letting everything pass you by. It’s something I’ve always struggled with but I’ve come a long way with her help, and I love her for it,” she says. “Izza’s just so lighthearted, so unbothered by everything. I love laughing with her—she has the most genuine and contagious laugh.”
“No one can tolerate my mood swings better than Amanda,” Izza shares on her end. “And I admire her effortless grace. No matter what is going on in her life, she manages to look flawless. She is a great support system and is always there for anyone who needs it, so she’s the mother of the group.”
As the pair bounce off to the bathroom to help each other change into their shoot’s first look, it’s clear that Amanda and Izza will find their shared stories only growing exponentially in the next years. In spite of the different directions their lives take them on, they remain rooted in their friendship—though friendship may seem to be too light a word. “I know that no matter what life throws at us, we will always have each other,” Izza says with a smile. “Always. We are sisters.”
by Shari Quimbo photography Dan Douglas Ong stylists Blaq Mafia makeup Arnauld hair Carlos Conde locale Bluewater Maribago all accessories by SM Accessories
Originally published in Zee Lifestyle, August-September 2015
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FIONA KING. This urban space developer dares to challenge the norm of independent living with BLOQ Residences. (Originally published in Zee Lifestyle February 2015: Photography by Jan Gonzales/Makeup by Wenwen Zaspa/Maxi dress from Zara)
“Real estate is a creative outlet,” says Fiona King, the founder of RFK Holdings Inc. “I started in the field of building and selling houses. It later grew to developing pocket-sized communities. The development process was always something I enjoyed—collaborating and sharing ideas with architects, doing site visits and seeing the final state of the house being lived in.”
After several years and a portfolio of select projects, Fiona recently embarked on a dream project that is causing a significant stir in the market—the BLOQ Residences. Fiona narrates that the concept of BLOQ Residences started when she asked her office staff where they lived. “I found out that most of them were renting,” she recalls. “This was when I decided to challenge myself to come up with a product that can fill the need for living space, which you can own paying with your rent money.” This philosophy led to BLOQ Residences’ too simple and powerful catchphrase, ‘Why rent when you can own?’
“We saw a need for young professionals to find an urban home that is safe, accessible, and something they can proudly call their own,” explains Fiona. BLOQ is an aspiration of the first-time property buyer who wants a home that feels just right for his lifestyle—nothing stiff, grand, or pretentious; but is not too small, too far, or just largely compromised. “It’s important because real estate ownership, in my opinion, is one of the best forms of investments. It appreciates through time and it is tangible. Through BLOQ Residences, we hope that we can give Cebu’s working population the opportunity to invest in real estate. With BLOQ’s price points and payment schemes, we’ve proven to the market that with creative thinking, real estate investment need not be capital-intensive.”

“We hope to raise the bar for real estate communities that are highly livable, personality-focused, and conversation-worthy.” – Fiona King, Zee Lifestyle February 2015 (Photography by Jan Gonzales/Makeup by Wenwen Zaspa/Pantsuit by Oj Hofer/’Constellation’ watch by Omega)
BLOQ Residences honors the new market’s inclination towards DIY home decorating projects, in the spirit of social media sites such as Pinterest and Tumblr. Future residents can customize their units from the moment you enter the front door—literally. “We start with letting our buyers choose the color of the doors. We strongly felt that giving this option inspires them to make their space uniquely their own,” states Fiona, who is a huge fan of tasteful design, especially in the fields of architecture and furniture.
Beyond the front door, BLOQ bypasses the standard practice of defining all the spaces in the unit, opting instead for an open layout design to maximize usage. “Our central concept of universal space also embraces the market’s want to personalize their units. Your own BLOQ is meant to be your personal space. This is then up to you on how you would like to accessorize it, as you would with jewelry or clothes,” says Fiona.
BLOQ Residences keeps things simple for their buyers by offering just two types of units. The studio units are designed to be comfortable on its own, while giving people who seek more space the option to combine units. On the other hand, the loft units have high floor-to-ceiling heights, with the main level designed to be the living area while reserving the loft level as a more private space. “I’m pleasantly surprised by the market’s enthusiasm for our loft units. I guess the layout just brings out the kid in us wanting to climb up our bunk beds.”

“We saw a need for young professionals to find an urban home that is safe, accessible, and something they can proudly call their own.” – Fiona King, Zee Lifestyle February 2015 (Photography by Jan Gonzales/Makeup by Wenwen Zaspa/Matching set by Harlan+Holden)
What makes BLOQ Residences unique is, considering its target market, it’s a balance of space and cost. Fiona believes that BLOQ Residences is able to deliver on its price points because of the size it offers. Amenities are stripped down to the basic necessities to minimize monthly dues. “We hope to raise the bar for real estate communities that are highly livable, personality-focused, and conversation-worthy,” she says.
Fiona, a Mass Communications graduate and currently taking up her Masters degree in Real Estate Management, is married to Richard Ray King, a Civil Engineer and the Managing Director of King Properties and RDAK Land. At first, Fiona was raising their three children and doing build-and-sell on the side, which is something she’s very passionate about.
“I believe there is something magical about developing homes,” she shares. “What started out as an idea that gets drawn on paper, eventually gets built and then finally becomes a home. What starts out as an idea becomes tangible through the collaborative efforts of our architects, engineers and contractors.”
Considering that, real estate was a natural direction. “Our dad Ric is a very active real estate investor. Dad is really a forward thinker with his choices of projects in real estate: residential subdivisions, condominiums, a memorial park and industrial parks. We are very fortunate to be guided by his business sense and experience. Our family has been very patient and supportive of our endeavors,” says Fiona, who serves as the first vice-president of the Philippine Association of Real Estate Board-Cebu Real Estate Board (PAREB-CEREB).

“Through BLOQ Residences, we hope that we can give Cebu’s working population the opportunity to invest in real estate.” – Fiona King, Zee Lifestyle February 2015 (Photography by Jan Gonzales/Makeup by Wenwen Zaspa/Cape blouse by Patty Ang/Jeans from Levi’s/’Speedmaster Chronograph’ watch from Omega)
As BLOQ Residences gains momentum, Fiona admits that she no longer has the luxury of time. When asked how she separates her working relationship from her marriage, she answers that she makes it a point to meet her husband for lunch for some quality time; they talk about what they want to do and their plans together. Evenings and weekends are usually reserved for the children, although sometimes they also make work a family affair. “On weekends, we take the children with us to the site, to check on the construction.” Fiona shares that their eldest daughter Renoa is their litmus test. “When she says, ‘Mommy, it’s so beautiful!’ it gets sold. She appreciates.”
More than anything, what inspires Fiona is their children. “My children are my driving force. We work hard so that they can pursue whatever they want in life,” she shares. “We want to give them the best opportunities. Our condition for the kids is, if you want to be an artist, if you want to be a singer, you might as well be the best at what you want to do.”
“Same for RFK Holdings,” she concludes. “We might be a small developer, but in the aspect of the niche we are catering to, we want to be the best.”
BLOQ UNBLOCKED
What is BLOQ Residences?
BLOQ Residences are affordable modern residential developments meant to address the rising need for a place to live in the city. BLOQ provides residential spaces which are strategically priced to equal an average person’s rent money. More than anything, BLOQ is a lifestyle. It is an answer to the evolving needs of our modern lives. BLOQ is a solution for young professional to balance work and everything else in life.
WHO is BLOQ’s target market?
BLOQ is for the young, inspired, and hardworking Cebuanos who are finally coming into their own.
HOW big is a unit at BLOQ? And what does it come with?
There are two (2) types of units for BLOQ: STUDIO and LOFT. With much consideration for the needs of our modern lifestyle, STUDIO units are designed to be 18 sqm, while the LOFT units are to be 27 sqm. Maximizing on value and flexibility, BLOQ’s units are delivered with a fitted out bathroom, kitchen counter top, painted walls, and straight to finish concrete floors. Each unit owner is encouraged to personalize their space unique to their tastes and preferences, starting with a choice to pick the color of their door.

BLOQ Residences recently unveiled its news brand ambassador, Divine Maitland-Smith. Divine represents the uniqueness and individuality that BLOQ offers to the young and hardworking Cebuanos.
What amenities does BLOQ have?
BLOQ is unique. Because of the market it is for, it is a balance of space and cost. Decorative features are forgone in order to maximize on utility. In order to lessen the burden of monthly expenses to maintain the buildings, amenities are narrowed down to the essentials such as parking areas, laundry areas, janitorial services and security services.
WHERE are BLOQ’s projects located?
BLOQ developments are always conveniently placed in locations that are close to Cebu’s urban centers. Primary considerations are ease of public transport, safety, and overall livability.
What makes BLOQ different from other residential developments?
VALUE. Most residential condominiums have been primed as an investment. The current market offerings are priced and packaged to be attractive for people looking for a property to earn a recurring income on or as a tool to hedge against inflation. BLOQ, however, is packaged and priced to be a development where the buyers themselves will live in their investment. BLOQ advocates for young professionals to invest in themselves. Instead of paying for rent, which is an expense, why not buy your own space using your rent money and having to enjoy all the benefits of real estate investment, in particular, value appreciation.
BLOQ RESIDENCES SHOWROOM
2F GND Complex, F. Cabahug St.
Panagdait, Mabolo, Cebu City
6332. 260-8099 | 63. 998 965 8115
website | Facebook | Instagram

by Patty Taboada sittings editor Shari Quimbo photography Jan Gonzales styling Blaq Mafia makeup Wenwen Zaspa production assistant Bea Prospero locale Bloq Residences Showroom
Originally published in Zee Lifestyle February 2015
]]>It’s one of those picturesque days at the height of a Cebuano summer—the kind with cloudless sky and a bright sun that casts the sea in glistening light. The Zee Lifestyle team is on a boat, trying to dress up cover girl Miss Earth 2014 Jamie Herrell specifically for the underwater photoshoot. While being gently but routinely rocked by the waves, someone shrugs and laughs, “This is just another day at the office.”
The office, for that day at least, being the waters off the shores of Megaworld’s The Mactan Newtown – the country’s first cyberpark and township with its own beachfront in Mactan Island.

“I would really love to promote Lapu-Lapu City’s ecotourism spots because we have a lot to offer–the beaches, food, culture and most especially our hospitality. As the city’s slogan says, ‘Come to Lapu-Lapu and free yourself.'” – Jamie Herrell, Zee Lifestyle May 2015 (Photography by Jan Gonzales/Dress by Bernardo Flores/Makeup by Jonas Borces)
The Mactan Newtown has become a unique township lifestyle with a beach when Megaworld, the country’s leader and pioneer in developing integrated urban townships, has acquired a prime property fronting the famous Mactan Shrine and its partnership with Landmark, Inc. to develop the 11-hectare Portofino Beach.
“This is the most exciting time for The Mactan Newtown. With the new beach area and around Mactan Shrine up for development, we are spicing up our pioneering ‘Live-Work-Play-Learn’ lifestyle concept in Central Visayas,” says Noli D. Hernandez, President, Megaworld Cebu Properties, Inc.
For 26 years, Megaworld has established its track record of pioneering the development of integrated urban townships across the country. With The Mactan Newtown’s unique resort lifestyle community, it is now envisioned to boost Cebu’s tourism industry by having an integrated lifestyle with its own natural beach as a primary amenity to the future residents, workers, and visitors of the township. This concept effectively minimizes the carbon foot print and maximizing and improving the use of land.
“Last year, Megaworld partnered with the World Wildlife Fund for Nature–Philippines (WWF-Philippines) to plant 5,000 mangrove seedlings in Mactan. Jamie was among those who took part in the effort to save Mactan’s Mangrove forests,” says Hernandez.

Jamie Herrell was actively involved in Megaworld Corporation’s mangrove planting in Mactan Island last year (Originally published in Zee Lifestyle, May 2015)
Hailing from Mactan herself, Jamie shares the same sentiment. “I think it’s a really good deed that The Mactan Newtown is doing. For a company as big and busy as Megaworld, to still be putting in effort to do environmental activities is very impressive.”
The environment is something Jamie is very passionate about, and the opportunity to be Miss Earth and work with various organizations to address these issues is what drew her to the pageant in the first place. “When I saw how the organization of Miss Earth really pushed their advocacy, I told myself that if I would ever join a pageant, it would be Miss Earth,” she admits.

“I don’t think that marine life in Mactan is in immediate danger, but I can see that if nothing changes, our waters could be threatened in the future. That is why we should act now by preserving our seas, not just to keep tourism alive, but also to sustain a healthy community on the island.” – Jamie Herrell, Zee Lifestyle May 2015 (Photography by Jan Gonzales/Dress by Oj Hofer/Hair and Makeup by Jonas Borces/Shot on location at The Mactan Newtown beach)
It must have been a calling—the 21-year-old was crowned Miss Earth 2014, adding the prestigious title to her already impressive resume of Reyna ng Aliwan 2014, Sinulog Festival Queen 2013, Miss MegaCebu 2013 and Miss Philippines Earth 2014. Through it all, though, Jamie never felt that she was winning the title for herself. “I wasn’t the only one that worked hard for the crown,” she explains. “My advisers and my family pushed me to a certain level and made this dream come true. So when I won, I felt like a weight was lifted off my shoulders.
It isn’t hard to imagine why the people around Jamie are often compelled to work with her. She is sweet and cheerful, cracking jokes even as she floats around on the water with her elbows propped on a lifesaver. In between takes, she talks about her life in Manila, and keeps grinning while makeup artist Jonas Borces and Cebu manager Sven Chua playfully tease her about her posing. The easygoing attitude is remarkable, considering she had just flown in from Manila on an early flight, after a late night coming from an event. “Environmental activities, coastal cleanups, tree plantings, school tours, environmental seminars, promoting ecotourism in the Philippines, and even some hosting and modeling gigs,” she enumerates as what’s been keeping her busy.
Her passion for the title and the responsibilities that come with it is evident in how she describes her duties. “They expect you to always be on top of everything, because being a beauty queen is not just about looking pretty. It’s a job where you can’t slack off, and you have to be consistent in all the activities,” she shares. “Right now, my reigning queens and I are working on an advocacy that we hope will spread around the world. It’s not just to make people aware of the environmental issues, but also to inspire them to act and get involved.”
Being Miss Earth, Jamie has her hands in various environmental projects, but there are a few that she considers her priorities. “Climate change is the biggest issue, not just in the Philippines but also around the world,” she shares, pointing out how hot it’s been in the last few weeks. She’s also been known to speaking about educating children, considering they have the future in their hands, as well as being anti-animal cruelty.
Of course, Cebu and Mactan are still considered home, and they hold a special place in her heart. A few days after the shoot, she participated in the island’s Kadaugan Festival by playing Reyna Bulakna in the reenactment of Lapu-Lapu and Magellan’s legendary battle.

Jamie Herrell as Reyna Bulakna with Vin Abrenica as Lapu-Lapu during the Kadaugan Festival (Originally published in Zee Lifestyle, May 2015)
“I think Mactan is improving, and it’s really good to see how Lapu-Lapu is becoming one of the biggest tourist attractions in the Philippines,” she says. “This is why I would really love to promote Lapu-Lapu City’s ecotourism spots because we have a lot to offer—the beaches, food, culture, and most especially our hospitality. As the city’s slogan says, ‘Come to Lapu-Lapu and free yourself.’”
It’s an idea she shares with Megaworld, as The Mactan Newtown gears toward taking their Live-Work-Play-Learn by the Beach concept to fruition. With a land area of 28.8 hectares, the township will offer a complete resort lifestyle for its residents and guests at the 8 Newtown Boulevard, One Pacific Residences and One Manchester Place; workers at various BPO offices in One World Center and Two World Center; and students at the La Salle-supervised The Newtown School of Excellence.
The recently opened Mactan Alfresco, located near the township’s main entrance, is a charming gazebo to enjoy the famous local and international dishes from some of Cebu’s up-and-coming restaurants.
“We offer Mactan Alfresco to showcase some of Cebu’s best culinary kitchens, restaurants in a hawker-style food place. It is an exciting new dining concept at The Mactan Newtown that could boost the food tourism in Cebu,” shares Hernandez. (READ MORE: Eats in Cebu: Mactan Alfresco)

The Mactan Newtown’s Mactan Alfresco brings the joy of eating to the outdoors (Originally published in Zee Lifestyle, May 2015)
Much like Jamie, Megaworld also intends to promote tourism in the area by rehabilitating the historic Mactan and Lapu-Lapu shrines.
The shoreline, of course, is another major aspect. Although Megaworld already has a number of township projects around the country, The Mactan Newtown is the first to boast of a beachfront, and Megaworld is working hard to ensure it remains pristine and protected.
“As a fully-integrated urban township, the township is spicing up the beachfront area, which will have first-class hotels overlooking the Hilutungan Channel, an exclusive world-class beach club, and sports facilities that will also promote active lifestyle by the beach. Aside of improving the area as a tourism hub, we will also have a long-term marine preservation and conservation through our various environmental initiatives in The Mactan Newtown,” says Hernandez.
“I don’t think that marine life in Mactan is in immediate danger, but I can see that if nothing changes, our waters could be threatened in the future,” Jamie adds. “That is why we should act now by preserving our seas, not just to keep tourism alive, but also to sustain a healthy community on the island.”
In the end, it only takes a few hours out at sea to remember why preserving the environment is such an important cause. As the salty breeze rushes past you and the ocean’s gleaming waves crash against the boat, the experience, you realize, is too good to rob the next generations of. Jamie shares a tactic that anyone can do to contribute to the effort of keeping such an experience a reality. “Think twice,” she says simply. “Think twice about what you do in your everyday life, and find alternatives that will help the environment. Even the littlest things that we do for Mother Earth count.”
by Shari Quimbo photography Jan Gonzales production manager Patty Taboada
stylists Blaq Mafia hair and makeup Jonas Borces
special thanks to Islands Banca Cruises, Kawayan Marine Resort and Feel Deep Scuba Diving
Originally published in Zee Lifestyle May 2015

The unassuming Sanson Road sits just off one of the city’s busier corners— just one street down from where Cebu Veterans Drive, Salinas Drive and Gorordo Avenue intersect. Pulling into the quiet street is a quick respite from the bustle of the main road, with houses sitting alongside it, before it comes to an end in from of a black metal gate attached to fences covered in climbing plants. It’s immediately a sophisticated standout, further exemplified by the subtle signage that reads 32 Sanson.
As Rockwell Land’s first venture outside of Metro Manila, the excitement for the development is understandably palpable. The developer is best known for the Power Plant complex in Makati, where the high-end mall’s designer brands and world-class restaurants are complemented by the blocks of high-rise residential condominiums that have become some of the most prestigious addresses in the capital. Since then, they have expanded to The Grove by Rockwell in Pasig City, transforming the once quiet enclave into a destination with renowned dining outlets and luxurious residences.
Now with billboards announcing the developer’s arrival in Cebu and the city’s real estate-inclined all abuzz with the news, 32 Sanson is easily becoming one of the most anticipated residential projects on the island. “Rockwell’s expansion outside of Manila was a natural step,” says Valerie Soliven, the company’s senior vice-president for sales and marketing. “After the positive reception we received in Ortigas, Quezon City and San Juan, we were truly eager to venture out regionally. The vibrant city of Cebu has always been attractive to Rockwell. Its booming economy, relaxed lifestyle and lively personality was something the company sought to participate in.”
Rockwell Land wanted to create a property that would appeal to the distinct Cebuano lifestyle that drew them to develop in the city in the first place, yet somehow maintain the developer’s trademark penchant for high-end community living with integrated outdoor spaces. To achieve this, the company tapped into the talents of Ed Gallego and Gallego architects—a Cebu based design practice that has created beautiful spaces around the country and in Southeast Asia. With the impressive roster of projects under their belt, Gallego Achitects and its principal architect have become respected names in the industry for pushing the design envelope by taking global architectural trends and adapting it into the local sensibilities. With all that experience, though, Ed insists that they haven’t fallen into one certain template. “We don’t have a signature style, because I think that’s quite boring—to be rubberstamped as a ‘Gallego design.’ I would rather say that all our designs are livable, where people can be comfortable and relaxed. That’s really what we want to be known for.”

That kind of philosophy, then, seems like a good fit for the kind of lifestyle Rockwell is going for, although being a Cebuano team might have helped too. “We wanted a Cebuano architect, someone who had a true understanding of the Cebuano aesthetic and lifestyle, and therefore could design a project that would harmonize with the city and its people,” Valerie explained. “Gallego Architects’ designs are timeless, and marry both form and function.”
On Ed’s part, there was also a sense of excitement over working with Rockwell. “If you’re familiar with the way Rockwell’s developments in Manila are put together, I think that’s what opened my eyes to a different lifestyle that I believe would suit the Cebuano mindset,” he shares. “Also, we like to take on challenges, and this is an amazing one for us—to come up with something different for Cebu, as opposed to what’s being offered right now.”

Aside from the opportunity to redefine the Cebuano residential landscape, the project is also close to home—being one of the first big ones Ed is doing with daughter Mirella, who joined the firm to take care of the administrative work in 2012, after graduating from the University of New South Wales. “I think we found a good working style, and it’s been working out well for us in the last two years,” Mirella answered when asked about what it’s like to work with her renowned father. On a more serious note, she acknowledges that being awarded the project was an amazing experience for her and the rest of the firm. “We really worked hard on the concept. It’s been a real challenge, because this project is a big deal,” she admits. “It’s their first one outside of Manila, and we’re a Cebuano firm doing this for such a prestigious development. It’s been very exciting for us, and for everyone in the office. I think it’s definitely given everyone a sense of accomplishment.”
The 3.2-hectare property used to be the site of the Mehitabel factory, in itself a significant part of Cebuano design history. Founded in 1947 through the partnership of Maria Aboitiz and US officer Major Clarence Gushurst, Mehitabel Furniture was the company to pioneer the now iconic rattan furniture. It’s since been passed on to generations— the company was under Maria Aboitiz’s daughter Josephine Booth in the 70s, and later Josephine’s son Robert—and has been expanded their reach beyond Philippine borders, exportin to the USA, Japan, Europe and Australia.

Now it’s a private enclave that is a sanctuary in the heart of Cebu, enjoying an atmosphere of being slightly hidden from the busier parts of the city, although all that is just a short distance away. “When you walk around the property, you won’t feel like you’re in Cebu City,” says Mirella. “Hopefully when it’s finished, we accomplish the feel of being tucked away from the city but still being a part of it. At the end of the day, it’s going to be very laidback and casual—which is very Cebuano—but it’s uplifted casual. It’s chic casual.”
Both groups decided to take advantage of the property’s natural appeal to create an environment that would marry all the ideals that they individually stood for—Rockwell’s stamp of landscaped spaces, open living and sense of community combined with Gallego Architects’ belief of creating comfortable spaces that retain a sophisticated aesthetic. “We all had to compromise at some point about what’s best for everyone involved—the client, the potential buyers and ourselves as well, as far as the design attributes are concerned,” Ed admits. “But they respected our initial concept. There were a lot of challenges, but luckily we were working with a great team that knows their business. It was an easy process.”
“We synced very well from the beginning,” Mirella adds. “It’s been fun. We learned a lot from them, and I think they’ve also learned from us. It’s nice because it was all a team effort. It wasn’t just the architecture—we’re also working with marketing and the other groups connected to the development. It’s been a very collaborative project.”

The gates of 32 Sanson open up into a curved, brick driveway that leads to the sales office, which will later be converted into one of the development’s two clubhouses. The structure’s façade is covered in wooden planks in mismatched washes, its tall windows punctuated with carved transoms that continue on the tropical feel. Overgrown trees and manicured lawns make up the outdoors, while inside paneled white walls, dark wooden accents and stylish furniture pieces from Vito Selma and Clayton Tugonon create an ambience of easy elegance.
If the office is any indication, 32 Sanson is definitely set on delivering its promise of laidback city living to its potential residents. The slight breeze is already tempting enough, even without the fully landscaped gardens the development will boast of upon completion.
Of course, another selling point that most people will appreciate is the sense of exclusivity that dominates the location. Besides being tucked away in what feels like its own little valley, the entire property will only have a total of 355 units distributed over five buildings that’s interspersed with a lot of open space. “We wanted to introduce the concept of high-end living in a low-rise, and to provide quality spacious and low-density residences,” Valerie explains.
The property’s amenities are spread throughout the space, connected with paths lined with lush foliage. In true communal spirit, pocket gardens and play areas bring residents outside and encourage some neighborly interaction. Amidst these features, 32 Sanson will also have two swimming pools, a gym, game room, function room, multi-purpose court, lawn and children’s play area, and a long jogging path across the verdant surroundings.

“Almost 70% of the land is garden space, and that’s unheard of anywhere in the Philippines—that a developer is willing to give up that much land area,” says Ed. Valerie agrees, “we’ve always placed a premium on landscaping and open space, as seen in developments in Metro Manila.”
That’s certainly a premium for anyone who’s grown weary of city living—after all, the sight of bright green foliage is a calming one after that of concrete streets and buildings. 32 Sanson takes it up a notch though by promising an almost entirely pedestrian street surface. “The property features unique subterranean roads that bring all vehicles to the basement level,” Valerie explains. “This allows the surface of the property to be solely for the use of pedestrians, garden space and amenities.”
The units themselves will be spacious, with the one-bedroom unit at around 65 square meters and the three-bedroom at 144 square meters. Large windows and balconies create an airy space that brings the views of the outdoors in. The truly indulgent can choose to reside in one of the exclusive Garden Units—located on the ground level, these two-bedroom apartments have private pocket gardens that are perfect for lounging on lazy afternoons.

“I really think that having a lot of space outdoors is something Cebuanos can appreciate, especially because we don’t really have a lot of parks or places like that,” Mirella observes. “Cebuanos actually do like the outdoors. When you ask people about their plans for the weekend, they’re usually at the beach or they go up to the mountains. In that sense, 32 Sanson syncs with that Cebuano lifestyle—being able to have outdoor spaces that are easy and relaxed.”
Turnover isn’t scheduled until 2016, but already it’s easy to imagine just what kind of lifestyle 32 Sanson will have to offer. As an urban sanctuary that the sophisticated set will be happy to retreat to, it’s a brand new address in the city that’s covetable for the kind of open living that seems to get more and more unattainable with each year. “It’s perfect for someone who appreciates the environment and causal living, but also appreciates style,” Mirella muses. Ed adds, “It’s for someone who likes the relaxed atmosphere of living in a community, someone who enjoys the good life.”
The concept of ‘the good life’ is something that tends to be subjective depending on who’s doing the defining. In the case of 32 Sanson, the good life they’re serving up seems quite simple—a private but airy space that’s all your own, lots of landscaped areas to be alone or seek neighborly interaction al fresco, and all this just a short distance away from the hottest spots in the city. With all that in mind, who wouldn’t want to drive into 32 Sanson’s gates and sigh with the utter satisfaction that this little piece of sanctuary is what you call home?

Carla Abellana walks into the hotel suite, exuding demure femininity in a floral dress, a shy dimpled smile, and just a hint of sleeplessness in her eyes. “I only get a day off if a miracle happens,” she later explains, shrugging it off casually in a way that shows she’s understood and accepted that the fact comes with the job. The job, of course, has become a little more demanding since the success of the controversial My Husband’s Lover, where she plays a conservative woman whose husband turns out to be in love with a man. The show tackles themes that have never been so directly addressed on Philippine television, and has catapulted its stars into new heights—something that should be noted when you consider acting wasn’t Carla’s first choice of a career.
Although she counts actress Delia Razon as her grandmother and 80’s matinee heartthrob PJ Abellana as her father, show business didn’t seem immediately appealing to Carla. “It was never part of the plan,” she shares, sharing that though she started modeling at 12, she was instead more inclined to more scholastic pursuits. Driven by her mother’s mantra on the importance of education, she admittedly took her studies more seriously than most might expect. “I was a nerd in college,” she confesses. “After school, I went straight home to study some more.” That’s, of course, not to say that there weren’t any admirers—her natural good looks would often merit date invitations, which she would graciously turn down. It was worth it though, when Carla graduated cum laude with a degree in psychology.
She’d taken a job in human resources before her mother and grandmother’s support convinced her to try a hand at acting. Carla had auditioned for the role of one of the leading ladies on GMA’s Zorro, when the producers saw her potential and instead cast her in her own show—a remake of the popular 90’s telenovela Rosalinda, originally portrayed by Thalía. “I didn’t know what I was getting myself into,” she admits. “It was difficult because there were no warnings or crash courses. Everything I learned, I learned the hard way.” Channeling the same perseverance she’d had as a student, she filled her already busy schedule with dancing, singing and acting lessons to continuously hone her craft.

Since then, Carla’s appeared in TV shows and movies in a variety of roles that showcased her acting chops, while also hosting variety shows that allowed her charm to shine through. And it’s not just the fans that have been taking notice—she was nominated at the Filipino Academy of Movie Arts and Sciences as best actress for her role as a mobster’s wife in Manila Kingpin: The Asiong Salonga Story in 2011, and a Luna Awards Best Supporting Actress nominee for My Neighbor’s Wife , a film that studies marriage, friendship and infidelity. She’s clearly not one to shy away from the more emotionally provocative roles, something that’s reinforced when she played Lally in the recently concluded My Husband’s Lover , her biggest role to date.
Critics have been raving over her turn as Lally, a character whose emotions are subtly but visibly bubbling beneath the surface. Carla gives her a nuanced personality—making Lally someone who the audience will sympathize for her predicament, but who never actually calls for pity. “It was about time,” she says when asked about her reaction to the role. “We knew that it would be controversial and different, but we had no idea that it would this big and that people would receive it with such warmth and support.” The show is something she considers a blessing, even more so for the people she’d had the opportunity to work with. “God really put them together in this soap opera. You can just imagine all the fun that we had,” she laughs.

Admittedly, though, she considers herself among the old-fashioned types. “The wife should take care of the husband, and should do anything for the family,” she says, something that she shares with her character. There’s the desire to be a perfect wife, but when Lally sees it as swallowing her own sadness and dissatisfaction for the sake of harmony, Carla thinks there should be some room to be a little selfish. “It’s so hard to imagine, to believe that there is such a person. I wouldn’t be like that. I would give myself respect and dignity. The pain has to stop at some point.”
Fortunately, her own love life is less than dramatic—at a press conference for the show, she’d slipped some details of her relationship with Geoff Eigenmann who “has been nothing but supportive of my success.” The couple had recently celebrated their third year anniversary with a simple dinner and exchanging gifts, echoing their usual date nights of staying in and watching a movie while Carla makes him dinner. “He’s so persistent in making an effort and making sure we grow together,” she gushes, sharing that he’d gotten her a pair of shoes she’d been wanting for their anniversary.
It was obviously a good choice, as Carla confesses to a love affair with shoes. At the photoshoot, she brought along an arsenal of Christian Louboutin, Louis Vuitton and Manolo Blahnik pairs, among others, collectively embodying a style of classic sophistication. Off-duty, though, she prefers to slip into a girly maxi dress, making no qualms about the names on the labels. “As long as it’s comfortable and it fits me,” then she’d put it on. Of course, being a celebrity comes with a certain scrutiny on her appearance, so she makes it a point to shop at least once a month.
Those trips have become increasingly rare as Carla’s recent success has filled her schedule with shoots, tours and appearance that have left her little time for herself. But when she does find some hours to while away, she chooses to spend it with her biggest supporters, her family. “I have two nieces who I adore, so I try to spend as much time as I can with them,” she shares. “I cook for them, or take them out to eat somewhere nice.” She also makes it a point to travel with them once a year, having a certain wanderlust that she’s inherited from her mother. Bohol is a favorite destination, though she also loves shopping in Bangkok and spending time in Toronto, which reminds her of New York. “I would love to go to Santorini in Greece or see the Northern Lights in Alaska,” she says of her dream destinations, although she’d already scheduled a family European cruise once My Husband’s Lover wraps.

The same constant movement can be said for Carla’s career—already she’s working on a romantic comedy opposite Tom Rodriguez, another horror film, and a TV role. “I don’t think I’m in the position to choose,” she jokes about her next projects. “If there is, I leave it to the hands of my manager and my network. I’ll do whatever they see me doing. I’m giving them my full trust.” The earnestness of the words is matched with her doe-eyed friendliness, and we’re all the more charmed by the sweet vulnerability. As she makes her way through the lobby after the shoot, the groups of fans that start buzzing excitedly at the sighting prove that we’re not the only ones.

It’s the hush that falls over the room when she walks in, and the furtive glances thrown her way as she passes by—some admiring, others a little envious. It’s the grand welcome given by her equally beautiful and important group of friends, mostly belonging to elite circles, as she is whisked away out of reach beyond a velvet rope. Perhaps it’s in the flick of her hair, or the soft way she says hello as she cuts across the crowd. Maybe she revels in it or perpetuates it; or maybe she isn’t even aware of the effect she has as she makes her way to whatever it is that merits her presence.
Make no mistake—there are different definitions of being a diva.
More often than not, though, it is the attention she generates around her that most significantly earns the title. In some instances, she is put on a pedestal not necessarily for some quirky behavior or talent, but rather because she needn’t do anything as she already exemplifies inspiring qualities that make her stand out from the rest. Such is the appeal of Turin, Italy-born Carla Bruni-Sarkozy, who renowned fine jewelry and fashion brand Bulgari has recently named the face of its new “Diva” Campaign.
Like a cat with nine live, this glamorous lady has lived quite a few already and, at 45 (she doesn’t turn 46 until December this year), she shows no signs of slowing down. A model in her young adult years, Bruni’s big break came when she was 19, when Guess president and creative director Paul Marciano picked her to model with Estelle Lefébure in campaigns for the brand. This was in the 90s, and Bruni was then reportedly among the highest paid fashion models.

She eventually switched careers and bcame a singer/songwriter, going on to record her debut album Quelqu’un M’a Dit (which translates to Someone Told Me) in 2002. In one of those intriguing instances when musicians allow rare glimpses into their personal lives, it has been said that the second track in the album entitled Raphael was written for Bruni’s then-lover, the married philosophy professor Raphaël Enthoven, with who she had a son, Aurélien Enthoven, in 2001. She later told Vanity Fair that the relationship was broken off in 2007 because Enthoven thought there was no commitment involved.
Just months after she parts ways with Enthoven, the 39-year-old Bruni would meet the recently divorced French president Nicolas Sarkozy at a dinner party, hosted by advertising mogul and left-wing political adviser Jacques Séguéla. While he was clearly beguiled with her, she would only later reveal to Vanity Fair that she fell in love at first sight, saying his youth and energy surprised her. She lauded his charisma, noting that it is something that doesn’t translate on television.
Their whirlwind romance ended in marriage on February 2, 2008 at the Élysée Palace in Paris—her first, his third. In a life of rare highlights, Bruni found herself even more in the public eye, but in a different capacity. Aside from having an office and staff fin the Palace, she accompanied the French president on state visits, including one to the United Kingdom in the same year they were married, which was marred by a controversy on the eve of their arrival with the publication of her nude photograph, taken during her modeling days, by Christie’s auction house. The photo would reportedly later sell for $91,000. All the controversies would pale in comparison to their joy, however, when she and Sarkozy welcomed their daughter Giulia in October 2011. The young addition to the couple’s life would be the stepsister not only to her son, but also to Sarkozy’s two boys with his first wife and another son with his second.

While there is undeniable interest in her public persona as the wife of the French president—which naturally comes with a lot of criticism—Bruni threw herself into charity work, which included HIV/AIDS causes, animal rights and others. Like all women public figures, from the late Princess Diana to the current USA First Lady Michelle Obama, there would be much interest in Bruni’s wardrobe and personal style. For that much-talked about visit to the Queen of England, the British apparently praised Bruni for her “perfect curtsy and her demure, Jackie Kennedy outfits,” reported Vanity Fair. The magazine article also quoted Lagerfeld, who often used Bruni as a model, as saying, “She’s imaginative, clever and educated. She knows how to behave.”
In a New York Times Style Magazine (T Magazine) blog by Alainna Lexie Beddie, published in July this year, the former French first lady was quoted, “Of course, what I would want to wear in a public situation changed because when you actually have the honor of representing a country, you try to achieve a higher level of elegance to make them happy and proud, you know? But my personal style is basically pants, shoes and T-shirts.”
If Bruni’s charmed life has been fodder for the media, her past has been just as colorful. The legal daughter of Italian concert pianist Marisa Borini, and industrialist and classical composer Alberto Bruni Tedeschi, Carla Gilbera Bruni Tedeschi is of French ancestry on her mother’s side. In 2008, the same Vanity Fair article revealed Carla, her sister (actress and film director) Valeria and brother Virgino (who died in 2006, reportedly from complications of AIDS) grew up in a vast estate. Their family fortune came from the CEAT manufacturing company, founded by her grandfather Virginio Bruni Tedeschi.
In a dramatic turn of events in 1996, when Bruni was 28 and her father was gravely ill, he revealed that he wasn’t her biological father. Her real father was Maurizio Remmert, a classical guitarist who also belonged to a wealthy Turin family. Reportedly, Maurizio had an affair with Carla’s mother when he was 19 and she was “twice his age.” It lasted six years and bore them a daughter. Remmert would later move to Sau Paulo, where he is a grocery magnate.

The family had moved to France in the mid-70s, at a time when the Red Brigades were kidnapping wealthy individuals. In Paris, Bruni attended an Italian school, but she couldn’t wait to start her own life, so she tried modeling after her brother’s girlfriend suggested it to her. “Modeling meant I did not have to rely on my parents or a man,” she says in the same Vanity Fairinterview.
When Sarkozy came down from power in May 2012, some people thought Bruni would also be done with him— perhaps an assumption she’d brought upon herself when she was famously quoted for saying that monogamy bored her. Even the list of her reported past paramours, aside from those already mentioned, is worthy of attention; Bruni has supposedly been involved with Eric Clapton (who was said to have written in his memoirs about how hard he had fallen for the then 21-year-old), Mick Jagger (to whom Clapton had reportedly begged not to steal her away; later Bruni would claim she was never his girlfriend officially), actor Vincent Pérez, former French Prime Minister Laurent Fabius, among others.
“I think most women are like me, contradictory and ambivalent,” Bruni said to The Guardian in a June 2013 article entitled Carla Bruni: Sarkozy and Me. Of course, her being contradictory would also translate to controversies over things like her reported intervention and exertion of influence over Sarkozy with regards to the extradition of a woman leader of the Red Brigades terrorist movement (which existed from 1976-82) to Italy for “humanitarian reasons.” Yes, the same Red Brigades that would have kidnapped Bruni’s family had they chosen to stay in Italy.
Then, there are the things she would say to the media—for instance, she’s had to explain herself for a 2012 quote about feminism in a Vogue article—and even people supposedly alluded to in her songs (one of which was purportedly about François Hollande, the Socialist who defeated Sarkozy in his presidential re-election bid). In her defense, she would tell The Guardian, “I never really write like that. It’s hard to explain, but when I write, I don’t have such a precise idea in my head. I don’t say, okay, I’m going to write a song about X.”

Naturally, one so fascinating will never escape the interest of the media. These days, the former first lady has gone back to making music, while her husband “practices law and makes speeches.” With the succeeding French president quite unpopular and Sarkozy being hinted to return and save the nation, Bruni is busy with her own matters: working on her fourth album Little French Songs. When asked about her freedom to pursue her music once again, Bruni told TIME Magazinein a recent interview, “It wasn’t such a lack of freedom at all, really. But of course, I couldn’t go on tour and I couldn’t do as much as I wanted to do as a musician but, you know, time flies. So five years flew, and here I am and I can go back on tour.”
Courting more attention, one of the tracks, Mon Raymond, is rumored to be dedicated to her husband. She calls him “pirate” and an “atomic bomb,” in which the former describes a different side of his stately persona, while the latter “means someone looking hot, sexy… and an explosive type of person,” she says. Bruni also told The Guardian, “They’re not used to being muses— men. They’re used to being the artist. The minute you put them in the muse position, they go ‘what?’”
On her end, if there’s anything Bruni is used to, it’s being a muse.
This makes her perfect for Bulgari’s new Diva campaign, where she stars in the brand’s haute joaillerie ad campaign shot in Rome by noted photographer Terry Richardson. Of Bulgari, The Telegraph quotes the now 45-year-old diva as saying, “Bulgari is, for me, the symbol of passion, and of this vivid and colorful Roman gaiety.”

Of course, there’s a parallelism between Bruni, who was born in Italy but raised in France, and Bulgari, the Italian luxury goods company that has been owned by the French firm LVMH since 2011—making this a perfect partnership of sorts. More than that, however, the brand has found its diva personified—one who has remained who she is, even after all her experiences in the fashion, entertainment and even political circles. “My personal style’s never really changed,” she tells T Magazine blog. She’s the kind of woman who warns against overdressing for formal occasions and ending up looking like “a Christmas tree,” and who lauds the simplicity and elegance of the black evening dress, the economy of a tuxedo and a nice pair of earrings, and noting there’s nothing wrong with dressing casual at times. The very woman who has been photographed wearing the most luscious, jaw-dropping jewelry from the prestigious brand, but is never outshone by them.
Perhaps we’ve seen people who think they are divas—we run into them at parties and social gatherings, we see them trying hard to make and keep such an impression. The real difference between them and someone like Carla Bruni-Sarkozy is that this lady simply is—in the best sense of the word.

What is your personal relationship with jewels?
An item of jewelry is not like any other object. It is more intimate than anything else. Physically intimate of course, because it adorns the body, right next to the skin, often close to where the heart is beating, like a drop of perfume, at the hollow of a wrist, behind the ear, at the base of the neck. But it is yet more intimate for having a meaning, a significance that goes beyond it. Jewelry belongs to the world of feelings, it touches matters of the soul. It declares a passion, betokens love, carries a memory, symbolizes a belief, seals an engagement, awards an honor, protects from misfortune… From the simplest of rings to the most sophisticated necklace, an item of jewelry always has a personal story to tell. This is an idea that pleases me. I love it when things have a story.
What does Bulgari represent to you?
Bulgari is for me the symbol of passion and of this vivid and colorful Roman gaiety. Colorful… like the stones of the 70s bracelet that my aunt wore when I was a child. I loved that bracelet. I loved its joy, its fantasy. I dreamed of one day possessing such a wonder of my own! I was told that like me it came from Italy to Paris. Perhaps that was part of why I loved it too. I later discovered that the treasure I so coveted came from Bulgari… Is it chance or this bracelet that brought us together?
Which Bulgari “facet” intrigues you most?
What a lot of stories have been told by Bulgari since it began! How can one not marvel simply at the sound of this name that fascinates and bewitches? This name that more than any other evokes Rome, its Dolce Vita and the golden age of the Cinecittà. Three murmured syllables and we are already dreaming! We dream of the tumultuous and legendary love affair between Liz Taylor and Richard Burton, we imagine ourselves a heroine of Visconti, we see Anita Ekberg running barefoot through the narrow streets to escape the paparazzi, we see ourselves in turn as Monica, Silvana, Sophia, we run laughing down the steps of the Piazza di Spagna…
And which one of jewellery- making in particular?
The passion of the master jeweler who teaches his art to his apprentice from generation to generation. The same of Sotirio Bulgari, the Greek silversmith who arrived in Rome at the end of the 19th century and passed his skills on to his sons. It is the meticulous work of the jeweler, the polisher, the setter…
As a model I have had the opportunity to work with the leading Haute Couture and Haute Joaillerie houses and to wear their creations. I have come to know the different crafts and gained an infinite appreciation for the master craftsmen, for their apprentices, for the seamstresses referred to in haute-couture as “petites mains”. With love of their craft, with a yen for perfection and with humility, they all contribute to the creation of unique and exceptional pieces. With my Foundation, we have also developed a program aimed at showcasing these magnificent crafts and encouraging school leavers into these professions. For some of these crafts are disappearing. And without craftspeople, the story ends, the magic is extinguished.
But thanks to companies such as Bulgari, for whom beauty and excellence rhyme, these ancient skills are preserved, traditions are kept alive. You only have to see the delicacy of a Bulgari jewel to realize that the crafts here are a fully-fledged art form. Each piece of haute Joaillerie is a total masterpiece of purity and finesse. And what originality, what creativity!
How did you feel about representing the image of Bulgari High jewellery?
It makes me very proud and very happy to have been chosen to represent the image of Bulgari for Haute Joaillerie. In a way, this fine jewelry house is already familiar to me. I feel connected with its romantic history and with its Italian soul which breathes life and joy and I sincerely hope to honor it.