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Uncovered, Under Covers

Anyone can be an internet celebrity nowadays, and Ellen Adarna is one who has used this to her advantage. She has made a name for herself in showbiz, rising above the bumps often encountered by superstars-in-the-making, scathed and furled by none of them. This month, Ellen lands herself a giant billboard on EDSA, cementing her sexy-star status. Zee Lifestyle takes this risk with her as she bares it all.

Anyone can be an internet celebrity nowadays, and Ellen Adarna is one who has used this to her advantage. She has made a name for herself in showbiz, rising above the bumps often encountered by superstars-in-the-making, scathed and furled by none of them. This month, Ellen lands herself a giant billboard on EDSA, cementing her sexy-star status. Zee Lifestyle takes this risk with her as she bares it all.

Thousands of websites and social networking sites pretend to be Ellen Adarna online or, at the very least, associate themselves with her. The site www.ellenEllen.com, for example, is mostly about automobiles, car donations and tips on how to resolve parking problems, but it sports Ellen Adarna’s name and even uses her photo as the main image in every article—obviously enterprising on her celebrity status if only to divert website traffic. Some stalkers have even raked in as much as Php 90,000 with hacked and fake accounts, making the young Cebuana sick to her stomach. “We all ‘lurk’ at one point in time,” she declares, “but stalkers, seriously, they need to get a life. Find a job, a hobby, or anything productive!”

Once dubbed as the “Philippines’ Internet Queen,” Ellen has accomplished quite a feat in slowly-but-surely shedding her internet-only celebrity status. Now she is more focused and intent on diving into the fray that is known by many as the country’s mainstream entertainment biz.

Cast regularly on GMA’s Bubble Gang (the Philippines’ longest-running TV gag/parody program) since 2010, Ellen also took the role of Katrina “Kat” Lazatin in the 2011 Captain Barbell TV series, and now stands as a semi-regular in the 2012 TV series Alice Bungisngis and her Wonder Walis.

On the big screen, Ellen was Aryanna in the 2010 GMA Films feature Si Agimat at si Enteng Kabisote, and will star in the upcoming Topel Lee-directed horror feature, Basement. She is taking everything that comes her way as an opportunity to win over the audience with flying colors.

Says Ellen, “Thankfully, the roles I’ve been offered have been more comedic in their character personas, but in no way am I saying that doing comedy is easy. Trust me, it’s not easy. I believe the real challenges for me will come when I would have to do something like a kissing scene or a simulated sex scene. But I’m doing a movie now, one where I play the role of a manananggal.” She is a trooper and thinks the whole experience is great, even if the role of a half-bodied folkloric monster requires her to be hoisted up in a harness most days of shooting.

With an unfinished history that has long been riddled with controversy and intrigue, Ellen is indeed one for the books, with an “origins tale” that touches on the often met ubiquity of the de facto compromising with the de jure. Zee Lifestyle recently caught up with her, and she answered plainly the questions that hound her less-than-perfect yet consistently fruitful career.

In various online bio-blurbs, forum sites, and message boards, you are pegged as a “Cebuana socialite turned internet queen, turned actress.” This may be what they say, but who is Ellen Adarna really?

I guess, in small parts, I am all of those things. However and more importantly, I remain to be someone who tries to be a good daughter to her parents and a reliable and loving sister to her siblings.

Given that your family owns a chain of motels in different parts of the country, casual observers are quick to point out similarities between Paris Hilton’s career path and yours. Is there anything you would like to comment regarding this kind of association?

I guess there are similarities but it is purely situational.

Given that you are the eldest child in the family, how did your folks take the news of you opting to be in showbiz?

My mom has been very supportive, but my father thinks it’s all a waste of time. Everytime I see him, he would ask, “What are you still doing in Manila?!”

How do you see yourself—more of an actress or more of a model?

More of an actress.

As an actress, what’s the most devastating role/scene that you could see yourself in?

Most probably… a rape victim.

As a model, what was your worst gig? What was your best?

I don’t really recall any bad experiences, but the most recent gig I really enjoyed was when I did a shoot for my friend’s swimwear line. I did my own makeup and they did the styling. My friends and I were just having fun with a camera.

What’s your take on social network lurkers and those who use your name/image for their personal gain?

I just hope that they wouldn’t use my pictures, but there is really nothing I can do. Things are just how they are, in the long run.

Have you ever been a member of an online group? 

I contribute to my friend’s beauty blog.

As a Cebuana, how has Manila been to you, particularly those you work with in the fields you are engaged in? Really good! Everyone has been very kind and accommodating.

Any chance of you deciding to go local, like becoming an actress who is active in Cebu’s entertainment industry?

If the opportunity presents itself, I don’t see why not.

When talking about relationships, there are those who are afraid of falling and those who are afraid of flying. Which type are you?

I’m not afraid of either.

What is to be learned from being Ellen Adarna?

Know what you want and fight for it. Everything I have, I had to work hard for. There were a few wrong turns along the way, but I never saw myself as unlucky. I had to learn how to be a fighter.

The encounter, short and sweet, revealed that there is actually more to the Ellen Adarna persona propagated in cyberspace, a testament to the truth in the saying, “There are masks behind façades.” In Ellen’s case, what was unveiled is a humble and candid 24-year-old, one who is serious in succeeding in her chosen career. Before heading off, she sheepishly confessed, “I can truly say that I’m growing up… slowly, but surely.” And with a smile and a wink, she took off.

  • by Yasunari Ramon Taguchi 
  • creative director David Jones Cua 
  • production assistant Christine Cueto
  • photography Jan Gonzales 
  • fashion stylist Pia Echevarria
  • hair and make-up Jessie Glova
  • hair and make-up assistant Jamaica Mondigo

People

EXCLUSIVE: Never Been Released Behind-the-Scenes photos of Zee Lifestyle’s Emerald Issue Cover Shoot

Photographer Jan Gonzales, Margie Lhuillier, June Alegrado, Kryz Uy, Mia Arcenas, Amparito Lhuillier and Alice Woolbright

We celebrate the strength and resilience of womanhood in this year’s Mother’s Day by looking back at these never been seen before behind-the-scenes shots of  Zee Lifestyle Magazine’s Emerald (20th Anniversary) Issue cover shoot featuring the “Leading Women” of Cebu.

***

LEADING WOMEN

To celebrate the 20 beautiful years of Zee Lifestyle as the ultimate source of lifestyle news in Cebu, we handpicked 12 strong and stylish women of Cebu from every age group. These women show us that independently building one’s strength of character and living one’s passion knows no age. From the beginning, Zee has always been empowering women, providing the Cebuanas a platform to express their beauty and confidence, share their passions, engage in economic and political participation which yields to viewing women with equality and respect that we deserve.

photography Jan Gonzales
creative director Melo Esguerra
art director Doro Barandino
sittings editor Shari Quimbo
beauty director Romero Vergara
makeup Arnauld, Janice Barillo and Nicko dela Peña
hair Jessie Egos and Jake Arias
fashion styling Clint Potestas
production assistants Patty Taboada and Katrina Labra
locale Marco Polo Plaza Hotel Cebu

Twelve women, two sets and one afternoon. That is how the Zee Lifestyle team decided to celebrate the title’s 20th anniversary issue—with a challenge that, in some ways, is one of our biggest productions yet.

The idea came along when publisher Eva Gullas and editor-at-large Melo Esguerra were discussing a cover story that would best represent the magazine’s history. From commissioning artistic depictions on Cebu to playing with the anniversary’s emerald theme, no idea had stuck until Melo suggested putting a series of women who had already been on the cover of Zee, again on the cover all together.

Oj Hofer and Margot Osmeña

Kryz Uy

Coming up with the list of names, of course, was no small feat. Our covers from the last 20 years have included several strong personalities—from philanthropists and politicians, to actors, and names to soon watch out for, our pages have seen them all. The challenge, then, was to come up with a list of women who had been driving forces in their respective fields when they had first appeared on the cover, and remain as powerful players even today.

Amparito Lhuillier, Kryz Uy, Alice Woolbright, Margot Osmeña and June Alegrado all wearing MIRANDA KONSTANTINIDOU

Photographer Jan Gonzales and creative director Melo Esguerra

With input from editors, both past and present, we rounded up 12 women from different age groups, fields and industries, who are all strong and passionate at whatever it is they do—Amparito Lhuillier, who remains the doyenne of Cebu society as a picture of elegance and class with her continuing efforts in business and social causes; the always-stylish Marguerite Lhuillier, herself an example of sophistication in all her efforts, whether business or otherwise; Margot Osmeña, who as a Cebu City Councilor has spearheaded many urban projects directed for the betterment of living in the city; hospitality mavens June Alegrado and Alice Woolbright, who are deeply involved in the rise of their brands, Bluewater properties and Beverly Hotel, respectively; Christina Garcia Frasco, the current Lilo-an Mayor advocating impressively progressive efforts in the area; former model Fiona King, now a major player in homegrown real estate with projects like Bloq Residences; the fitness enthusiast Danessa Onglatco who has espoused wellness with the opening of Yogahub; restaurateur Carla Yeung-McKowen who is behind the city’s hottest dining outlet, The Pig & Palm; designer Mia Arcenas, whose signature resort wear and accessories are representative of Cebu’s laid back lifestyle; Kym Maitland-Smith, who juggles efforts in swimsuit design through SOLTI Activewear and is building awareness for the vegan lifestyle; and Kryz Uy, whose online presence was a strong one even before fashion blogs were on anyone’s radar.

Kymberly Maitland-Smith

Makeup Artist Romero Vergara, June Alegrado and Hair Stylist Jessie Egos

An impressive bunch, for sure. These women properly embody the characteristics that Zee Lifestyle looks for in one who makes the cover—beauty, yes, but also elegance coupled with individuality, and always a strong drive to succeed in whatever efforts they are directed.

This, it turns out, was the fitting tribute to the years Zee has been Cebu’s premier lifestyle bible, as well as a sign of the things forthcoming. Our 12 cover stars may have been on our pages before, but if their current efforts are any indication, our pages will continue to see more of them in the future. And as continuing purveyors of what Cebu has to offer, Zee Lifestyle will happily be seeing them in the years to come.

FROM LEFT Marguerite wears CARY SANTIAGO; June wears PHILIP RODRIGUEZ; Mia wears MIA ARCENAS; Kryz wears ELIZABETH HALLIE; Amparito wears MONIQUE LHUILLIER; Alice wears PHILIP RODRIGUEZ; Fiona wears VANIA ROMOFF; Margot wears PHILIP RODRIGUEZ; Danessa wears OJ HOFER; Carla wears ALICE+OLIVIA; Christina wears DINO LLOREN

(This article had already been published in Zee Lifestyle’s December 2016 Emerald Issue, “Leading Women” on pages 140-155.)

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Culture

La Liga Henerales: Shaping History Awareness Back Again in Cebu

La Liga Henerales is a community of young talents passionately promotes historical awareness through periodic costumes carefully researched for its authenticity and accuracy and promoted as well in events and schools.

Only few individuals before were into pursuit in this historical awareness project until the age of communication where internet is convenient in the palm of our hands through our gadgets. New information travel fast and data is retrievable, yet also possess a disadvantage with the plethora of different social media platforms carried by various makers as well. In a daily basis, historical backgrounds are unearthed making its trend until now as new discoveries are released, but the idea of these information being shown and shared is as close as not valuing or commemorating to its sources leaving this information just a trend.

There is a certain community of Cebuanos that are taking a quest to rewrite and restructure what was in the past, filling the gaps in facts with further research of variable sources that are made debatable but sticks to it true cause, to unveil the truths of our heritage and our origins, as Cebuanos and as Filipinos as well.

La Liga Henerales is a Cebu-based, non-profit organization composed of a group of talented, committed and respectable individuals from different walks of life, schools and profession whose primary aim is to promote both, Cebuano and filipino culture and heritage that was depicted before in pre-colonial and colonial eras via re-enactment with costumes vested in proper research and investigation to achieve authenticity. They also push their cause on schools and other social gatherings promoting and spreading awareness about our local, and national heroes that we look up to. With these said, they also portray a closer look of the lifestyle of the past to where they perform stories, perform forgotten dances and rituals and portray their individual roles, vital in the fight of our country’s future during those challenging times, and in honor to spread awareness of the lost practices we had in those times.

The Founder

Combining passion and education. Louis Villaflor re-enacts his way patriotism through his periodical costumes and expresses his love for Cebu and Philippines as a culture-centric country.

Louis Kenneth Villaflor, an entrepreneur and an avid history enthusiast and costumer, founded the group on the purpose of re-educating the youth about real local and national history, he saw the opportunity to combine his favourite hobbies which is costuming and story role-playing and the process to instill the historical awareness and value among the youth and in schools, along with a group of fellow enthusiasts who shares his passion about research and history, they took it among themselves to be purposeful in the advocacy in spreading historical awareness in schools or events by wearing periodically correct costumes and sharing the stories and its value to the youth.

Behind the Garments

With the its senior expertise of fashion design and a teacher of the field, his passion also of history caters also in his designs as he pushes through sustainable fashion and historical awareness combined.

Meet Rodney “Pee-Wee” Senining, who has been in the fashion industry since the late 90’s, strives  in concepts of avant-garde, innovation and cutting edge-fashion forward design. And also a teacher of Architecture, Fine Arts and Design of University of San Carlos, he had grown into research of books like the holy grail in the Library Resource Center and is always fascinated of the periodical times and how to preserve it; Hence, his interest had grown for the affinity of Periodical Costumes and Sustainable Fashion.

 Being part of the group La Liga Henerales, he was tasked to instantly be their mentor for the young talents and as the organization is still new and developing with limited funds, resourcefulness and research were done to come up with a good output of photo shoot and was quite proud of it and still promise on the next editions of pieces to be more historically accurate. Even as teacher for Fashion Design in SAFAD, his expertise comes hand in hand with the members as he helps them do research as well. His passion and interest somehow led him with enough knowledge to key the insights of the significant periods and historical backgrounds of it.

Historical Awareness in Cebu

The strength and progress of a country is anchored on how well they know and honor its history. The means of historical awareness in Cebu is almost non-existent among the Cebuanos, although we push forward in tourism and promote beauty through sceneries and other aspects of culture yet never commemorate deeply on historical icons such as our other local heroes, and ancient cultures as well that is almost been forgotten in an urban Cebu. Nevertheless, as long as communities’ like La Liga Henerales are now evolving in a learning state by real discovery by multiple resources, this will always reflect of how we appreciate love, patriotism and honor to our country and would look forward to progress.

 

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Culture

After the Razzmatazz and Razzle-dazzle: Post-Sinulog Thoughts

by Chrissy Grey Resaba

Buntings of red and yellow were removed from post to post. Streets were cleared and cleaned. Fireworks displays were faded in the sky. Beats of #prititit and tunes of tourism-booster Cebu tracks were being put to archive once again.

Contingents from different parts of Cebu and Central Visayas had gone back home. Party people had gone sober while some are still recovering. Traffic has gone back to normal. Businesses, as well, has gone back to normal.

However, all the fun and loud chants, smooth grooves, and frenzied choreographies are still replaying from the memory banks of the people who celebrated Sinulog 2020. The queen of all festivals in the Philippines has left again another mark of cultural and festive nostalgia to the people from all parts of the world and Cebuanos alike.

After all the razzmatazz and razzle-dazzle, let’s get to know what are these IG and FB personalities’ #PostSinulogThoughts about celebrating the newly-culminated Sinulog 2020 and how did they differentiate it to last year’s.

 

Eva Patalinjug

Eva Psychee Patalinjug, Binibining Pilipinas Grand International 2018 @evapatalinjug

I celebrated my Sinulog with my boyfriend and some of my close friends, we decided to choose a place where it’s not very crowded where we can see the whole Cebu, talk, and chill the night away. We went to Verified Lounge – Cebu’s newest premier sky lounge – located at the rooftop of the Avenir Building. It was something new for me as the night was calm as I was away from the busy streets of Cebu. It’s definitely one way of enjoying such festivities.

 

Kim Covert

Kim Covert @kimcovert

The Sinulog celebration this year has been one of the most memorable events in my life. Not only was I invited to perform a few of my own songs during the weekend’s festivities but I also turned over my Binibining Cebu Tourism crown to my successor. Last year, I was busy with work and was not able to completely grasp the events. This year’s festival was more organized which is a great success for Cebu. Many have flown in and had spent time with their families in the “Pit Senyor” spirit, others have enjoyed spending time off with friends and colleagues. It was a great way for me to start my New Year and close my Cebu chapter before I leave to the US in a week.

 

Alem Garcia

Alem Garcia @thealemgarcia

Well pretty much, I was still busy doing shows and events for Sinulog. But what made it different this year was the religious celebration made me believe even more that Sto. Niño is indeed miraculous and that He is meant to be celebrated. Even though you are successful in your chosen field, furthermore, everything will be meaningless if you do not have the faith.

Philip Pingoy

 

Philip Pingoy @almostablogger

We all have a Sinulog story to tell. It may be a story of losing faith and finding hope. But what is important is our devotion to the Holy Child Jesus (Señor. Sto. Niño). This year, my Sinulog experience was very different since I am already based in the United Kingdom. Thanks to the internet I was still able to watch the mass and all the festivities in Cebu. I am in UK because I prayed to Sto. Niño. So, let us not forget the reason we celebrate Sinulog and let us continue to share to the rest of the world why Sinulog is the grandest festival in the Philippines. Pit Senyor everyone! I hope you had a good one!

 

Lyssa Amor

Lyssa Amor @lyssaamor

Sinulog celebrates Filipinos’ acceptance of Christianity. This year, I celebrated Sinulog by hearing the word of God. I went to church which I do every Sinulog but the difference now is that I am not in Cebu. It’s my first time to celebrate Sinulog away from home because I’m currently in Japan. Although I didn’t dance the traditional Sinulog dance this year, I wasn’t able to watch the fireworks in Ayala, and didn’t spend time with my friends in Mango and IT Park. Snr. Sto. Niño will always be in my heart and I am forever grateful that our ancestors accepted Christianity and we continue to embrace it up until today.

 

Kevin Geniston @kgeniston

Sinulog will always be a highlight for me as a Cebuano. This year has been fulfilling as I was able to brave the crowd in the Basilica Minore del Santo Niño de Cebu three times to attend the novena mass which had also become like bonding time with my family, daughter, friends and loved ones. I ended the celebration of the Sinulog festivities with a bit of the usual partying and/or clubbing.

Carlo Olano

Carlo Andrew Olano @kalamicebu

My Sinulog this year was a great mix of religious and secular activities. I was able to go to the church and somehow witnessed the Traslacion and the fluvial procession. I also went to many side events like parties, mall events, and fireworks exhibitions. Sinulog 2020 had a fantastic balance of fun, faith, and festivities.

 

Danna Bacolod

Danna Bacolod @dannabacolod

This is the second time I spent Sinulog with Cebu Pacific. We had series of events prepared during its entire week and participated the grand parade by having a float last Sunday. I always feel excited to join Sinulog Grand Parade and see a lot of people celebrating their own way of Sinulog along the streets of Cebu. Guess it’s safe to say that I had so much fun. Even if this was work-related, I didn’t feel like I’m actually working as it was always joyful doing events like these.

 

Nimo Scheming

Nimo Hideki @nimo_scheming

You prolly knew this already but, Sinulog 2020 was by far the most phenomenal Sinulog experience: more laidback than the previous years’. The music in every corner of the streets were still there to help you let loose and enjoy the experience. The surge of people had tested you both mentally and physically. But it was an experience you cannot miss like mingling with people from different walks of life and shouting out “Pit Senyor” to everyone. Summing up my Sinulog experience, I was able to get crazy and enjoy all aspects of the fest.

 

Michael Rey

Michael Rey @michaelsomewhere

I had the most relaxed Sinulog experience this year. I did not party and preferred to witness the grand parade instead. I do think that this year’s celebration was more colorful and much safer as establishments strictly abided the rules imposed by the Cebu City Government. I was also amazed at how the festival of fashion here in Cebu has evolved throughout the years.

Now, how about you? What are your #PostSinulogThoughts this Prititit 2020? Viva Pit Senyor!

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