Of all the ways to go, what if you go Korean?
It’s hard to deny that South Korea holds a great deal of influence in the world today, so much that the term Hallyu Wave must have been something you’ve heard of at one point in recent years. While you may not be into the more-popular, colourful world of Korean Pop or well-written Korean Dramas, there’s a chance that you may be interested in the country’s fashion, skincare routines, makeup brands, or maybe even its cuisine.
The interest in South Korean culture has opened up a lot of opportunities for the country to proudly show the world what they have to offer—and the world wants to see it all, if the increasing number of tourists flying in to the country is any indication.
I’ve been to Korea a couple of times, and for trips, I’ve always flown with Korean Air. Speaking from experience, I found no parts of my voyages dissatisfying. When flying, surely you’d want everything to be in place for the whole voyage, beginning from the moment you book your ticket down to your arrival at your destination.
When you go Korean, there’s attention to every detail. While I typically don’t eat on the plane (as I prefer to take them before or when I get to my destination), I found myself appreciating the flag carrier’s in-flight meals, as they were clearly freshly-prepared and served with careful attention by the staff to suit each passenger’s needs. Comfort is a guarantee, and you get your own blanket should you feel chilly. All these create a memorable in-flight experience, which you can only get from Korean Air.
There are many ways to go, but only one way to go Korean.
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The first out of four of the Dinner Series by AXA Philippines, Cebu’s esteemed personalities gathered together for a night of food and conversation.
Mactan-Cebu International Airport’s Terminal 2: A Blend of Aesthetics and Efficiency
Touted as the Philippines’ only resort airport, Mactan-Cebu International Airport’s Terminal 2 is a lifestyle destination all its own. It’s poised to connect Cebu to the rest of the world.
By Carlo Rivera
This story is taken from our archives. Originally published in Zee Digital Vol 1.
If you need proof that Cebu is fast becoming a travel hub, you just need to check the numbers. More than 10 million passengers—domestic and international—passed through the Mactan-Cebu International Airport (MCIA) in 2017. That shows a rise of almost two million people from the previous year’s nine million passenger traffic count.
As the country’s second biggest gateway, the MCIA had struggled with overworked runways and lack of passenger terminals, especially as it continued to accommodate more flights daily. It was timely, then, that GMR Megawide Cebu Airport Corporation (GMCAC) came in and cemented the plans for expansion.
GMCAC won the 25-year public-private partnership contract to take over airport operations from the government. Since their appointment in 2014, they have put in considerable improvements to make airport functions more efficient. Previously cramped corridors were opened up and brightened, allowing for a smoother flow of foot traffic and airier interiors. Creature comforts like restrooms were updated, and thoughtful details such as the breastfeeding station were installed. Most notably, GMCAC
installed an electronic boarding pass reader, so passengers can move into the predeparture area more quickly.
Of course, that has been overshadowed by the buzz generated by Terminal 2. Its inauguration celebration was attended by President Rodrigo Duterte, and a number of prominent Cebuano personalities who were all curious about the new terminal. It officially opened its doors on July 1, and has since seen the opening of a number of new direct routes. The expansive development of terminal two is what the buzz is all about.
“The construction of a new world-class passenger terminal is meant to drive further growth in passenger traffic, which translates to a more robust tourism environment for the region,” says Andrew Harrison, GMCAC’s Chief Executive Advisor.
Touted as the country’s only resort airport, the MCIA Terminal 2 is a lifestyle destination all its own. The design is a collaboration between the hong Kong-based Integrated Design Associates, and top Filipino interior design and architecture duo Budji Layug and Royal Pineda.
The terminal features a series of 15-meter high arches that evoke the image of waves, a fitting homage to the seas surrounding Mactan Island. Supplied by the European company Rubner Group, each arch was shipped in one piece and created with wood from a sustainable supply.
More importantly, the new terminal will also serve to highlight local Cebuano talent—world-renowned designer Kenneth Cobonpue is coming in to create pieces for the interiors, while celebrated fashion designer Cary Santiago designed the airport’s staff uniforms.
On his end, Kenneth is excited to create a world-class terminal with his frequent collaborators Budji Layug and Royal Pineda, and believes the design will make history. “We are hopeful that this is going to be the best airport in the country.”
The aesthetic elements aside, it’s clear that efficiency was a top priority in coming up with the design. A two-level forecourt segregates the Arrivals and Departures area. There are 48 check-in counters, which are expandable to 72, and provisions for seven passenger boarding bridges. It’s also equipped with 12 escalators and 15 elevators, facilitating the easy movement of passengers, especially persons with disabilities.
To further enhance customer service, there will be a premium lounge at the International Departures area. Passengers who are either leaving or coming can enjoy a number of in-terminal activities, or visit the new retail and dining concepts. There’s even the option of enjoying Cebu’s famous lechon in one
of the stalls at the terminal.
With Terminal 2’s completion, GMCAC is anticipating another rise in passenger count, especially as more routes are being opened from Cebu. After all, GMCAC shares that they can accommodate an estimate of 13 million passengers annually.
Since the beginning of this year, MCIA has already welcomed an addition of six airlines on its roster—Air Juan, Juneyao Air, OK Air, Lucky Air, Sichuan Airlines, and Pan Pacific Airlines. Qatar Airways also announced its return to Cebu during ITB Berlin, the world’s biggest travel trade show. On the other hand, airlines who are already servicing Cebu have pledged to add more flights to their current offering. Just recently, Air Asia introduced direct flights to Shanghai.
That said, GMCAC is also hyping up its penetration of the Chinese market. “We have four new Chinese airlines that opened,” said Avigael Maningo, GMCAC Corporate Communications Manager. “The Chinese market has become the highest spenders in Asia, and we are trying to bring them to Cebu.”
With all the brands coming in, GMCAC hopes the year will end with more direct flights from Cebu to destinations in Southeast Asia, Australia and Europe.
Furthermore, the new airport project has opened doors to foreign investment opportunities in the country. According to GMCAC President Louie Ferrer, they are looking to promote Cebu to other untapped markets. GMCAC credits the remarkable growth in MCIA’s passenger traffic to its destination marketing initiatives, and its positioning of Cebu as a gateway to the rest of the Philippines, and
as a major transfer hub to international destinations.
It’s clear that Cebu is fast becoming the international travel hub of the Visayas and Mindanao regions, with residents from neighboring provinces taking their connecting flights from the MCIA, instead of through Metro Manila. It would definitely be a more efficient option—Cebu is closer to the southern regions of the Philippines, and international flights here could free up the already highly congested Metro Manila airports.
The challenge, then, is making sure the MCIA does not fall into the same trap its northern counterpart did. Although there’s yet to be any concrete confirmation, there are already plans of reclaiming land to expand the runway. There’s also talk of designating runways strictly for take-offs and landings, which would make air traffic flow more seamless.
According to Branding head JR Torres, the next step is renovating Terminal 1. GMCAC is hoping to bring major upgrades by next year, with some noticeable improvements on the old
structure and its processes.
In the meantime, we are invited to experience MCIA Terminal 2. Although it’s not yet functional in its entirety, and we hear there are processes that need to be streamlined, we’re extremely proud to have such a monumental gateway in Cebu. Its towering facade of curves and glass is a promise—one of progress, development, and bringing the rest of the world a little closer to home.
Enjoy a Funtastic Easter Sunday with the Kids at Rustans
Easter is just a skip away, and for kids it’s really a super fun holiday.
Egg-citing treats and surprises await them at the Rustan’s Easter Party on Sunday, April 21, 2 p.m. at the Rustan’s Children’s Department, Ayala Center Cebu. For a minimum single receipt purchase of P 3,000 from the Kids’ Department, come and enjoy the following:
Sure to delight kids are a selection of food carts filled with yummy sweet and savory snacks.
Easter Egg Hunt
The Easter Bunny hid many colorful Easter eggs at the barnyard for our precious little hunters to find. Hop along and join the search for a chance to win special prizes from our different kids’ brands. Each participant also gets a Kinderjoy egg!
Easter Egg Decorating
Kids get to design and take home their one-of-a-kind egg creation at the Easter egg decorating station.
Crayola Art Activity
Let your kid’s inner artist shine. Make a splash with pastel shades, bright patterns or rainbow colors.
Lego Building Contest
Fancy building an Easter bunny or a giant Easter egg? Let kids’ imaginations take flight with the Lego Building Contest at the Lego Corner. Exciting prizes are in store for those with the most creative and imaginative Lego creations.
It’s going to be a very hoppy Easter celebration at the Rustan’s Department Store.
For more information and updates, visit https://rustans.com.ph and @rustansph on Facebook and Instagram
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