From football to fashion, Steven Gerrard launches SGG Apparel.
Inspired by his own signature style and taking inspiration from the
refined lad culture look synonymous with Liverpool menswear, SGG Apparel
will launch on Friday 30 November.
The collection has been heavily influenced by the unique style of
Liverpool men, their attitude and influences, with some nods to the
history of the city, with all product style names based on the street
names and areas where Steven grew up.
With 24 pieces in the collection, combining relaxed luxury with a premium
feel in fabric and design was the aim. Fusing quality craftsmanship with
design subtleties and understated branding means pieces can also be
The SGG Apparel collection includes smart polo shirts and slim fit
jumpers, as well as bomber jackets to complete his take on modern casuals
A deep and warm colour palette makes for a modest yet sleek look, pieces
can be found in black, grey and navy.
Steven Gerrard said: “Fashion is such an important thing in Liverpool
and it’s important to me. I’ve really enjoyed the process of creating
a clothing range, it was vital to me that it was made up of pieces I would
wear and I’m really proud of the result. I’m already wearing some of
the pieces while out and about.”
The range is exclusively available to purchase worldwide from Friday 30
November at 12pm via sggapparel.com.
More information on the range can be found on Instagram via
@sggapparelofficial, Facebook via SGG Apparel Official and Twitter via