From football to fashion, Steven Gerrard launches SGG Apparel.
Inspired by his own signature style and taking inspiration from the
refined lad culture look synonymous with Liverpool menswear, SGG Apparel
will launch on Friday 30 November.
The collection has been heavily influenced by the unique style of
Liverpool men, their attitude and influences, with some nods to the
history of the city, with all product style names based on the street
names and areas where Steven grew up.
With 24 pieces in the collection, combining relaxed luxury with a premium
feel in fabric and design was the aim. Fusing quality craftsmanship with
design subtleties and understated branding means pieces can also be
The SGG Apparel collection includes smart polo shirts and slim fit
jumpers, as well as bomber jackets to complete his take on modern casuals
A deep and warm colour palette makes for a modest yet sleek look, pieces
can be found in black, grey and navy.
Steven Gerrard said: “Fashion is such an important thing in Liverpool
and it’s important to me. I’ve really enjoyed the process of creating
a clothing range, it was vital to me that it was made up of pieces I would
wear and I’m really proud of the result. I’m already wearing some of
the pieces while out and about.”
The range is exclusively available to purchase worldwide from Friday 30
November at 12pm via sggapparel.com.
More information on the range can be found on Instagram via
@sggapparelofficial, Facebook via SGG Apparel Official and Twitter via
Shoes to Wear for a Safe and Stylish Rainy Season
It’s that time of year where sudden rains and gloomy weather is the norm. Make sure your style is still on point even on rainy days!
It’s that time of year where sudden rains and gloomy weather is the norm. Great news to all: footwear perfect for rain, mud, and puddles have recently dropped in the sneaker market to keep your feet dry and your style points intact!
All-season boots and sneakers
Making its comeback is Keds’ Weatherized collection perfect for the fashion girl who wishes to hit the rainy streets without compromising fashion. The weatherized line features silhouettes that can battle the elements in style. All water and stain repellant, each one with a different look.
Try: Keds Scout Trek Splash Canvas. Surprise to all fashion girls, Keds has created the ideal shoes for rain (and sun) ready outfits. Say hello to the Scout Trek, the ultimate wet-weather canvas sneaker treated with weatherproof material, cushioned insole for comfort, and a rugged rubber outsole for grip. This is perfect for those who wants a classic white shoe in their rotation that will not be easily ruined by the weather.
Try: Scout Boot II. This is the best time to graduate from clunky rain boots—that’s why Keds made the sleek Scout Boot. Featuring soft flannel plaid lining and durable rubber bottoms and treated with the all-new Dream Shield™ water and stain repellency coating, these dainty yet rugged boots can really go the distance—collecting compliments all along the way. It comes in matte canvas or twill canvas finish.
Weather Ready Classics
Iconic boat shoe brand Sperry is born from the sea, making it an expert in creating shoes that adapt to both wet and dry environments. Fan favorite silhouettes bundle up to help you to brave the rainy days ahead. Sperry’s Tech fusion lets us go from summer to rainy season and beyond. With Sperry’s Weather Ready product, the change in seasons doesn’t mean you need to change out of your Sperry’s.
Try: Sperry Washable Collection. Sperry’s latest collection of Washable Sneakers is another cutting-edge innovation from the global shoe brand, meant to kiss your worries away about how your shoes can be easily wiped clean after being dirtied from rains or the elements. The Washable sneakers are designed with the all the features we love about the original Sperry Sneaker: removable contoured footbed for comfort, the brand’s signature Wave-Siping outsole for grip, and the iconic sneaker silhouette that we love to wear everywhere. Now, they are outfitted with colorfast and washable nubuck plus lightweight breathable canvas uppers to make shoe care and cleaning your pair hassle-free.
Try: Sperry Weather Ready Collection. Check out Sperry’s Weather-Ready iterations of their classic Striper II and Bahama II silhouettes! The Sperry Striper II Storm Water Proof Chukka features waterproof suede, leather, and wool uppers in a seam-sealed waterproof construction that keeps feet dry. Meanwhile, the Sperry Striper II Storm CVO Duck is made with water-resistant, heavy canvas uppers with a gusseted tongue that protects your feet from the elements. Finally, the brand’s wet-weather appropriate version of the Bahama II Storm Duck Canvas also features heavy-duty duck canvas that keeps water droplets off your
Wet Weather Adventure
Have travel or adventure plans this season? Keep your trip safe and comfy with all-terrain and all-weather approved footwear from leading outdoor brand Merrell. Be sure to check the weather forecast first before setting off for a hike!
Try: Merrell MOAB Adventure Lace for men is ideal for your next midseason hike. This versatile shoe is equipped with FIT.ECO blended EVA contoured footbed for comfort. The shoe also has the brand’s Vibram® outsole for traction in all weather and temperature conditions.
Try: Merrell Siren Edge Q2 WATERPROOF for women is for the pretty strong lady who won’t be deterred by sudden rains. This waterproof hiker is designed for the way women move, offering support, alignment, and stability. Aside from the weatherized material, it is outfitted with the Q FORM™ 2 insole and midsole technology for comfort.
For those on the lookout for chic alternatives to the pambahay slipper to wear outdoors when it’s pouring, below are safer, more durable and trendier options to cop for the wetter days ahead.
Try: Merrell Choprock Strap sandals for men. Ride the outdoor fashion trend that’s currently everywhere! For days spent on trails around water, this hiking sandal is packed with materials that dryout fast, have strong grip on slick terrain (Vibram® Megagrip™ outsole), and protect your feet from debris.
Try: Merrell Siren Strap Q2. Designed for wet adventures and the go-getters, this comfortable strap-in is engineered with the active woman in mind, offering support, alignment, and gender-specific stability. It sports waterproof nubuck and webbing upper, and the Merrell In-Board Compression molded EVA footframe provides cushioning making it a safe choice for all-day getaways.
Try: Skechers Merlin-Rosney for men. Treat your feet right with warmth from the comfort and sporty style of the SKECHERS Gambix – Rosney sandal. It features a leather-textured synthetic upper in a sporty casual comfort adjustable slide sandal with cushioned comfort footbed.
Try: Skechers Nextwave Ultra for women. Catch a crest of cushioned comfort with a surf-ready sporty style in the Skechers On the GO Nextwave Ultra sandal. It is designed with soft flexible jelly material with ombre color design in a thong sandal silhoutter Goga Mat® footbed and ULTRA GO™ cushioned sole.
Pair any of your wet-weather essentials with another season must-have: jackets. Whether you’re bracing against cold breeze or simply want protection from light rains, these jackets are perfect for you.
Try: No Fear Saul Biker Jacket, No Fear Preston Hoodie Jacket, or No Fear Stephan – Bomber Jacket. No Fear’s signature badass style now comes with a seasonal twist. Featuring windbreaker type material and water resistant finish, the Saul Biker jacket is a great addition to any casual outfit. Meanwhile, those who wish to keep warm can try the Preston Hoodie or Stephan Bomber jacket to shield the body from the elements.
Strut Your Best Airport Looks at Mactan-Cebu International Airport’s Terminal 2
We brought in creations from some of Cebu’s top fashion designers, and juxtaposed them against the gorgeous architectural details of Mactan Cebu International Airport Terminal 2.
This story is taken from our archives. Originally published in Zee Digital Vol. 1
We at Zee decided that the best way to celebrate Terminal 2 is by pairing it with other Cebu talents.
In a special preview of the airport, we brought in creations from some of Cebu’s top fashion designers, and juxtaposed them against the gorgeous architectural details of Mactan Cebu International Airport’s Terminal 2.
Blogger Carlo Villarica Recommends Cebu’s Top Clothing Brands
With a blog and brand named after the provinceís dial code, Carlo Villarica is one who appreciates our local cultural identity. Here, he names five brands to check out, each representing a different facet of what Cebu has to offer.
By Carlo Villarica
Originally published in Zee Digital Vol. 1
With a blog and brand named after the province’s dial code, Carlo Villarica is one who appreciates our local cultural identity. Here, he names five brands to check out, each representing a different facet of what Cebu has to offer.
As a means of expression, the clothes you wear can say plenty. What is important to you? What are your interests? What are you passionate about? What community do you belong to? A good brand is more than just clothes, it represents a way of living, a lifestyle.
When you buy from brand that represent a culture—not only will you feel good for purchasing, you acknowledge who you are. You aren’t a soulless zombie trudging along to the latest sale looking for deals. You aren’t out looking for trends. You care about what you put on your body. You care about what it represents. You care about the people A behind the brand. You care because you are a real person with real interests and real passions—and you want the clothes you wear to show that.
Cebu has always had local brands born out of strong communities. They represent a culture and lifestyle that is not for everybody, and thatís exactly how they like it.
AFRAME SURF COMPANY
photography GIA MAYOLA
Cebu is home to one of the premier surf brands in the Philippines, Aframe Surf Company. Not only do they produce premium apparel, accessories and bamboo glasses, but they also handcraft beautiful surfboards. If youíve every surfed in Siargao, chances are you have come
across one of their boards.
Talamban, Mandaue City
Open from 9:00 Am to 5:00 AM everyday
photography KYLA ESTOYA
Every city needs a brand that represents the streets. Fortunately, Cebu has that in the form of Deadways. But it is more than just grit and grime that sets this lifestyle brand apart. Mantras like “dream chasers,” “fear is the enemy,” “death will kill you once, fear will kill over and over,” these all embody a hustle that any urban dweller can relate to.
271-A Rahmann Ext., Gorordo Avenue,
Open from 11:00 AM to 8:00 PM everyday
photography GIA MAYOLA
Take a drive in the wee hours of the evening, take a look at the dark corners illuminated by just a street light—you’ll see skaters everywhere. It makes sense that Cebu has its very own skate brand in Strap. Rooted in skate culture, Strap is the brand of choice for skaters all around
69 V. Ranudo St., Cebu City
Open from 10:00 AM to 8:00 PM everyday
I’ll acknowledge a little bias here. I own Zerothreetwo, but to write a list that features local brands without mentioning our little brand seems like a huge oversight.
For those who have spent time on our shores, organized countless afternoons island hopping, driven up Busay for late night drinking sessions, hung out with friends at the mall because air conditioning—you have every right to call Cebu your home. Zerothreetwo is for those who truly know Cebu.
THE GOOD NEIGHBORHOOD
photography GIA MAYOLA
Last on the list isn’t a clothing brand. The Good Neighborhood is a store that features many other brands that deserve a spot on this list. Cebu is home to many brands trying to make a name for themselves. Visit the store, you never know what you might discover.
91-C Esmero St., Capitol Site, Cebu City
Open from 12:00 PM to 8:00 PM from
Mondays to Saturdays
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