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Make Your Own Havaianas 2012

Take part in the Havaianas story as the brand celebrates its 50th year of sharing summer
happiness.

50 Colorful Years of Summer and Style:
Havaianas Celebrates Golden Anniversary in MYOH 2012

This year, Havaianas will take you through a colorful and exciting tour back to where it all started. As the brand celebrates its 50th anniversary, Make Your Own Havaianas 2012 is geared to be the most special one yet. Havaianas will let you experience this through Make Your Own Havaianas’ exhibit. The Havaianas story is told through a blaze of color and fashion, showing how Havaianas paved the way for flip-flops to become a respected style statement the world over.

“We believe that every Havaianas pair that you own has a story to tell, and all those stories combined from our fervent supporters play a big part in the brand’s history. For this reason, Make Your Own Havaianas will not just be a branding event where they can design their own pair, but a gathering that will honor everything that contributed in making the brand what it is now,” shares Anne Gonzalez, Managing Director of Havaianas Philippines.

In true Havaianas fashion, self-expression has never been this chic with its ten special pins that speak volumes of its heritage. The happiness, 1962, Brasilipinas and soccer ball, all trace back to its roots in Brazil. Embellish these on soles that run the vibrant spectrum of the rainbow: from a pop rose, to an ice violet and lemon green, to the exclusive Make Your Own Havaianas estampas sole, these all remind you of the beautiful bursts of sunshine on a warm summer day.

50 is the new chic

Only the best things—and brands—age gracefully. Fifty colorful years have passed, yet Havaianas has remained the flip-flop of choice for most of the laid-back fashion lovers across the globe, as the brand has always stood for things that make them happy— summer, style and good memories.

“Aside from being a long-standing icon of summer, Havaianas also banners Brazil’s spirits through its eclectic designs and dazzling colors. Its vibrant varieties have also complemented the charm of countries that are blessed with sunshine all year long, like the Philippines,” adds Ammiel de Leon, Marketing Head of Havaianas Philippines.

From August 2 to August 5, step into the most special Make Your Own Havaianas yet at the SM City Cebu Northwing Atrium. By mixing and matching colorful straps, soles and pins inspired by the brand’s heritage, vintage fashion and golden anniversary representations, to learning the story of their much-loved flip-flop brand, Havaianaticos will truly take part in creating yet another history by making a pair that will stand for their taste and will bring happy-fashion right at their feet. Tag all your Havaianas tweets and Instagram photos with #myohcebu2012.

Take part in the Havaianas story as the brand celebrates its 50th year of sharing summer happiness. In line with our 50th celebration, we want to share our happiness with Operation Smile. For each pair you purchase that is embellished with a Happiness pin, you donate Php 100 to Operation Smile, a charity organization for children that provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe. Mark your calendars for Make Your Own Havaianas 2012 at the Northwing Atrium of SM City Cebu from August 2 – 5, 2012. For more information, visit http://makeyourownhavaianas.com.

  • PRESS CONTACT A.L. Amizade Marketing
  • BigSeed Media and Marketing Solutions Inc.
  • Jaja Chiongbian-Rama
  • jaja@bigseed.com.ph
  • +63 917 623 3000
  • April Christine Rama
  • +63 917 314 6888
  • april@bigseed.com.ph

Fashion

How to Manifest Pantone’s 2022 Hue “Very Peri” in your Daily Deals as Listed by Fashion Editor Oj Hofer

Winkling the Blues Away with Veri Peri

by Oj Hofer

Very Peri Pantone 17-3938 is the color of the year 2022. Pantone’s dynamic Periwinkle blue hue with a vivifying red-violet undertone symbolizes “transformative times’, displays carefree confidence, and daring curiosity. Its presence in fashion and accessories encourages inventiveness, creativity and optimism. It is the new happy, neutral color and here’s how to fashionably manifest it in your daily deals.

 

Pantone 17-393 Veri Peri (Periwinkle Blue)

 

Vinca flower of the evergreen Periwinkle shrub.

 

 

VENETIAN BAUBLE. Murano glass bubbles to enhance mental health and optimism. Order online: https://mianivenetianjewelry.com/products/bagolo-blue-and-periwinkle-murano-glass-bracelet

 

PERI-CROWNED. Set an appointment with Margie Zenz at Exposé Salon at Crossroads Mall. Landline 2316550 Mobile 09088852935 www.exposehairsalon.com

 

DUAL DUTY. Wear the Swissgear 3576 as your daily laptop backpack or a vintage doctor-style tote. Order online: https://www.swissgear.com/swissgear-3576-artz-dr-bag-laptop-backpack

 

HOLY FEET. Wear Mandalas on Low-cut sneakers from Zazzle.

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Fashion

Awesome Online-Exclusive Deals and Free Shipping Await Shoppers at the Newly-Launched Old Navy PH Digital Store

OLD NAVY, NEW HOME

By Danica Ronquillo

Nothing screams “Americana” like Old Navy!

From trendy denims and soft cotton Ts to statement graphics and fleecy pajamas, Old Navy has been the first name in fun, classic fashion staples for the whole family since 1994. Known for high-quality pieces that fit every size, shape, and budget, this heritage brand has found a way to reach even more hangers in the digital age: OldNavy.com.ph.

While no stranger to the digital sphere, OldNavy.com.ph is the brands’s first standalone e-commerce, making Old Navy’s vast array of on trend apparel and accessories available to customers 24/7. The launch of OldNavy.com.ph will not only feature styles that can be found in their brick- and-mortar locations, but also seasonal essentials and online exclusives, like Old Navy’s activewear line.

OldNavy.com.ph customers can enjoy free shipping with a minimum order spend of Php 4000, as well as various deals and e-payment options to ensure everyone can be a part of the Old Navy experience.

Shoppers will still be able to find new arrivals in all Old Navy Philippines stores, including Bonifacio High Street, SM Megamall, and Shangri-La Plaza, as well as in Old Navy’s Viber community.

With this launch, Old Navy Philippines continues to be the pioneer of making comfort, quality, and style accessible to all. There’s something for everyone at Old Navy!

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Fashion

37 Years of High Fashion; Arcy Gayatin leaves a Legacy of Edginess and Elegance

Arcy Gayatin: A Legacy of Luxury in Fabrication

 

By:  Allain Dumon Fonte 

 

The brand Arcy Gayatin gave the Queen City of the South a distinct reputation in the fashion industry.  The fashion line of Arcy Gayatin sets the bar higher each year for clothing luxury and fabrication techniques.

 

April Duenas, Nikki Gayatin and Arielle Gayatin for Arcy Gayatin—Photos by John Paul Autor from Lifestyle Inquirer.net

 

Araceli “Arcy” Ancajas Gayatin is the daughter Galileo Ancajas and Remedios Zanoria Ancajas who founded Cebu’s home brand, Gal’s Bakery.  Arcy went to the University of San Carlos and studied Political Science.  And just like Dr. Muccia Prada, who completed her Ph.D. in Political Science and established the luxury line of Prada, Arcy also got in touch with her artistic side and started her own fashion line.  However, it was not Prada that influenced Arcy.  Arcy was introduced to fashion and tailoring at a very young age by her mother, Madame Remedios Anacajas whom they dearly call Mama Eme.  Mama Eme was running a tailoring business back then.  It was called Arabel; named after Arcy and her sister Belma.  Ara from Araceli and Bel from Belma.  In those years, Arcy was fascinated by fabrics and was intrigued by how to manipulate the fabrics to come up with fashion-forward designs without compromising comfort and taste.

 

Arcy Gayatin (photo grabbed from Space Philippines Blog Spot)

 

After 37 years of creating haute couture pieces for the most fashionable personalities in the Philippines, Arcy Gayatin is now laying down her sketchpads and pens to rest.  As she enjoys her retirement, may be on a cruise to the Bahamas or a holiday to the Swiss Alps, Arcy Gayatin has left the fashion industry a legacy of elegant and edgy clothing ensembles that understand and define the shape of women; without compromising comfort and good taste.

 

Arcy Gayatin’s Pink Flamingo collection                                               Arcy Gayatin’s Sketch on a Terno

 

To salute the lady who brought Cebu fashion to the world, a retrospective exhibition of Arcy’s incomparable masterpieces can be seen today at Ayala Center Cebu’s The Gallery; curated by fashion editor and writer, Clint Holton Potestas, and interior and fashion designer, Jul Oliva.

 

BALANCE.  Arcy Gayatin is known for her perfect symmetrical lines when fabricating.  She knows how to balance edginess and class; understanding well the strength and the finesse of a woman.

 

RHYTHM.  Arcy’s expertise in draping and fabric manipulation can be seen in how she achieves rhythm between architectural lines and soft fabrics like silk and cashmere.

 

TEXTURE.  With her thorough knowledge on fabrics, Arcy Gayatin has achieved the perfection of fabrication by working on different types of fabrics and creating a single piece of art out of them. 

 

HARMONY.  The simplicity of the silhouette plus the intricacy of the details create a wonderful harmony, making Arcy Gayatin’s design a one-of-a-kind masterpiece.

           

The photos below show an up-close look at the intricacy and the exquisite craftsmanship of Arcy Gayatin’s fabrication techniques:

 

THE SPIDER WEB:  one of Arcy’s genius fabrication techniques.

 

MATCH and PATCH:  Arcy’s unique fabrication craft by patching layers of different types of lace and lace patterns

 

PLEATS: The perfection of symmetry in pleats on silk.

 

LA ROSE BLEUE:  U.P. student, Danielle Alessandra Deutsch, inspired by the artistry of Arcy Gayatin, designed this midnight blue dress.   The cabbage rose made from layers of silk organdy gave this evening ensemble a romantic appeal.

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