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Japan’s retail giant UNIQLO opens in Cebu

Uniqlo, the global clothing retailer, opened its first store in Cebu under its LifeWear concept, Simple Made Better, at the first level of The Northwing, SM City Cebu, on October 23, 2015. This will mark its 25th store in the country and its entry into the Visayas region. The 1,000 sq. m. store will feature a full range of style staples for men, women, and kids, and a dynamic product mix apt for the Cebuano lifestyle.

WELL-CRAFTED DAY. Uniqlo and Cebu march forward, transcending the norm when it comes to daily clothes. LifeWear leads the pack towards deviation hinged on a purpose for every facet of the Cebuano life, through innovation and making life simpler but better. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)

WELL-CRAFTED DAY. Uniqlo and Cebu march forward, transcending the norm when it comes to daily clothes. LifeWear leads the pack towards deviation hinged on a purpose for every facet of the Cebuano life, through innovation and making life simpler but better. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)

“We have opened 24 stores in Metro Manila and Luzon; entering the Visayas market is a milestone in our growth strategy,” shares Katsumi Kubota, Chief Operating Officer of Uniqlo Philippines. The opening of its first store in the Visayas will soon be followed by another one in the much-awaited opening of SM Seaside City Cebu this November.

CEBU LIFE MADE BETTER. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)

CEBU LIFE MADE BETTER. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)

Uniqlo provides clothing with innovation and real value, engineered to enhance everyday life. Committed to carrying clothing that focuses on the wearer, product offerings include Filipino’s everyday wear necessities such as premium denim jeans, stylish legging pants, colorful chino shorts, graphic t-shirts, polo shirts, Supima cotton t-shirts, and inner wear. The product line-up will also include the bran’d unique and proprietary collections AIRism, HEATTECH, and Ultra-Light Down among others.

DRY AND FLY. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)

DRY AND FLY. (A ZEE LIFESTYLE x UNIQLO collaboration: photography by JAN GONZALES/creative direction by MELO ESGUERRA/styling by RYUJI SHIOMITSU and BLAQ MAFIA/makeup by EMI AYAG/hair by MARIELL FERNANDEZ/shot on location at the KENNETH COBONPUE SHOWROOM)

Its LifeWear concept, Simple Made Better, advocates apparel that comes from the Japanese values of simplicity, quality and longevity made with such elegance that it becomes the building blocks of one’s style and clothing that is constantly being innovated to bring more warmth, more lightness, and better comfort to life. LifeWear is about simple apparel with a not-so-simple purpose to make life better.

UNIQLO
G/F The Northwing, SM City Cebu
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Fashion

The Qipao As Interpreted by Innovative Filipino Designers: PHILIP RODRIGUEZ

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

Cebu’s esteemed designer, Philip Rodriguez, pays homage to imperial attire with this stunning yellow silk brocade qipao. While adhering to the traditional cheongsam silhouette, Rodriguez infuses a touch of sensuality by incorporating see-through silk tulle panels along the waistline. Known for his timeless designs and culturally respectful creations, Rodriguez’s attention to detail is unparalleled. His embellishments are intricate and exquisite, showcasing impeccable taste and luxurious design without veering into ostentation. Take, for instance, his cheongsam for the Year of the Dragon. While it may seem daring compared to traditional sensibilities, Rodriguez maintains elegance by delicately veiling the wearer’s skin with sheer tulle on the cutout side panels. The front slit of the dress is cautiously calculated to strike the perfect balance between modesty and allure “I design for women who possess sophistication beyond their years, “ Philip emphasizes. “My clothes are crafted to evoke a sense of beauty and allure, leaving her feeling exquisite and confident.” As a seasoned designer, Rodriguez consistently achieves harmony in his designs. His qipao for 2024 seamlessly blends elements of royalty and sensuality, luxury and practicality, reflecting his mastery of the craft and his ability to create pieces that are truly elegant and well-balance.

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The Qipao As Interpreted by Innovative Filipino Designers: JC BUENDIA

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

JC Buendia, celebrated for his ability to tell a million style stories through minimalist details, is a master of clean, chic lines in fashion. Eschewing frivolity and nonsensical embellishments, every element of his designs contributes to their overall elegance.

Inspired by cinematic portrayals of Chinoiserie, Buendia’s first fascination with the Qipao began with Gloria Romero’s iconic portrayal of a Chinese princess disguised as a ‘sampan’ girl in the 1957 film “Hong Kong Holiday.”

“This admiration for orientalalia only deepened as I watched films like “The Last Emperor” and “In The Mood For Love,” JC recalls.

Buendia’s latest creation is a testament to this cinematic influence. His interpretation of the Qipao for the Year of the Wood Dragon features a cropped top crafted from silk Dupioni, embellished with diamond brooches on the reverse closure for a touch of glamour. Paired with a tea-length bouffant skirt made from frothy layers of delicate tulle, the ensemble exudes sophistication and timeless elegance.

With meticulous attention to detail and a keen eye for design, JC Buendia’s Qipao captures the essence of cinematic glamour while offering a contemporary twist on a classic silhouette. It’s a tribute to the enduring allure of Chinoiserie and the timeless beauty of the Cheongsam.

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The Qipao As Interpreted by Innovative Filipino Designers: PROTACIO EMPACES

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

Protacio Empaces is renowned for his talent in reinventing historical silhouettes into stylish statements perfect for modern women’s lifestyles. His reinterpretations present wearable, contemporary, and highly coveted fashion pieces. The distinct embroidery he incorporates adds an extra touch of charm to his creations. Take, for instance, his cheongsam adorned with delicately hand-embroidered macro daisies and trapunto leaves. “I imagined a vibrant qipao inspired by tropical aesthetics, tailored for chic city living in ASEAN mega-cities. I’m using cotton pique for its structure and infusing it with lively colours to retain a stylish, sensual silhouette,” explains Protacio. His knee-length qipao captures the timeless sophistication seen in Maggie Cheong’s iconic look in the classic film “In the Mood for Love.” Crafted for the Year of the Dragon, this design seamlessly complements the film’s aesthetic, presenting a potential addition to the character’s wardrobe. Seasoned designer Protacio’s creations speak to women aged 30 to 80. His intial Qipao offering for 2024 combines modern elegance with classic charm that resonates with these women’s sophisticated tastes and vibrant lifestyles.

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