Harley-Davidson launches dealership in Cebu

The iconic motorbike brand Harley-Davidson is finally arriving south of the Philippines.

Harley-Davidson of Cebu will officially open its Harley-Davidson Showroom at the RDAK Compound along A.S. Fortuna St. on November 21.

The Harley-Davidson 2016 Dyna Switchback (Photo credit: harley-davidson.com)
The Harley-Davidson 2016 Dyna Switchback (Photo credit: harley-davidson.com)

Harley-Davidson has been roaring through roads and transporting its freedom-loving clientele since 1903. Currently, the brand is reaching out to the Asian market, with three more dealerships slated to open within the region this year. The Harley-Davidson of Cebu is the second dealership to be established in the Philippines, following the one in Quezon City which opened two years ago.

This comes as good news to Harley-Davidson riders from the central and southern portions of the country. Credited for bringing the brand closer to the rest of the Philippines is RDAK Global Motors, Inc.

The Harley-Davidson 2016 V-Rod Night Rod Special (Photo credit: harley-davidson.com)
The Harley-Davidson 2016 V-Rod Night Rod Special (Photo credit: harley-davidson.com)

“The upcoming dealership in Cebu is a full-service dealership selling motorcycles, parts and accessories, as well as services,” says RDAK Global Motors’ CEO Regan King. “Additionally, the Harley-Davidson of Cebu will be actively promoting its brand with a wide array of clothing and other lifestyle products, as well as community-oriented events via its sponsorship of Cebu’s first official Harley Owner’s Group Chapter.”

The launch, targeted for current owners and enthusiasts, will feature a plethora of bike models, as well as other activities tailored for the market such as demo rides on Jumpstart, a specially-made bike stand that will allow people to test the bike while stationary.

Rock & Rebels: The Concert Series

On the same day as the launch, Harley-Davidson of Cebu has partnered with local events companies The Event Hive and Spectrum for Rock & Rebels: The Concert Series. The concert will be headlined by American glam metal band Firehouse, famous for ’90s hits such as I Live My Life For YouLove of a Lifetime, and All She Wrote. Rock & Rebels will also feature performances from  Cebuano bands Franco Suspitsados and Drop Decay. Tickets are available at all SM Ticket Outlets, and through this link.

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