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Forever 21 to open in SM Seaside City

Since its opening in 2011 in SM City Cebu, Forever 21, one of the world’s leading fashion retailers, has become a favorite among Cebuano shoppers. This year, they will be opening their second branch in the highly anticipated SM Seaside City this November 27.

As Forever 21 welcomes you to their other home, catch their Holiday 2015 collection, which embraces the modern family through the #ForeverFamily campaign.

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Photographed by elite fashion photographer Dan Jackson and styled by industry legend George Cortina, Forever 21 highlights three authentic families that each represent what it means to be part of a global modern family. The images radiate the contagious energy associated with the holidays.

As every Cebuano values family relationships, the warmth and joyous spirit of this bond is at the heart of the Holiday collection – including lightweight sweaters, bow blouses, and midi button-up denim shirts for women, to party-ready sequin halter jumpsuits, embellished mini suede shirts, and trendy flared jeans for the statement outfit – layering separates perfect for the tropical weather of Cebu.

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The collection also incorporates jovial knit sweaters, relaxed chinos in an array of colors and suiting in classic and slim fits for men, as well as new interpretations on dresses, parkas, and slogan tops for kids. The collection marries the family together through fashion and invites you to embrace your own #ForeverFamily.

Mark your calendars as Forever 21 opens their doors to everyone in SM Seaside City this November 27. Expect exciting offers and special surprises!

FOREVER 21
2/F SM Northwing, SM City Cebu
UGF SM Seaside City Cebu

Fashion

The Qipao As Interpreted by Innovative Filipino Designers: PHILIP RODRIGUEZ

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

Cebu’s esteemed designer, Philip Rodriguez, pays homage to imperial attire with this stunning yellow silk brocade qipao. While adhering to the traditional cheongsam silhouette, Rodriguez infuses a touch of sensuality by incorporating see-through silk tulle panels along the waistline. Known for his timeless designs and culturally respectful creations, Rodriguez’s attention to detail is unparalleled. His embellishments are intricate and exquisite, showcasing impeccable taste and luxurious design without veering into ostentation. Take, for instance, his cheongsam for the Year of the Dragon. While it may seem daring compared to traditional sensibilities, Rodriguez maintains elegance by delicately veiling the wearer’s skin with sheer tulle on the cutout side panels. The front slit of the dress is cautiously calculated to strike the perfect balance between modesty and allure “I design for women who possess sophistication beyond their years, “ Philip emphasizes. “My clothes are crafted to evoke a sense of beauty and allure, leaving her feeling exquisite and confident.” As a seasoned designer, Rodriguez consistently achieves harmony in his designs. His qipao for 2024 seamlessly blends elements of royalty and sensuality, luxury and practicality, reflecting his mastery of the craft and his ability to create pieces that are truly elegant and well-balance.

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Fashion

The Qipao As Interpreted by Innovative Filipino Designers: JC BUENDIA

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

JC Buendia, celebrated for his ability to tell a million style stories through minimalist details, is a master of clean, chic lines in fashion. Eschewing frivolity and nonsensical embellishments, every element of his designs contributes to their overall elegance.

Inspired by cinematic portrayals of Chinoiserie, Buendia’s first fascination with the Qipao began with Gloria Romero’s iconic portrayal of a Chinese princess disguised as a ‘sampan’ girl in the 1957 film “Hong Kong Holiday.”

“This admiration for orientalalia only deepened as I watched films like “The Last Emperor” and “In The Mood For Love,” JC recalls.

Buendia’s latest creation is a testament to this cinematic influence. His interpretation of the Qipao for the Year of the Wood Dragon features a cropped top crafted from silk Dupioni, embellished with diamond brooches on the reverse closure for a touch of glamour. Paired with a tea-length bouffant skirt made from frothy layers of delicate tulle, the ensemble exudes sophistication and timeless elegance.

With meticulous attention to detail and a keen eye for design, JC Buendia’s Qipao captures the essence of cinematic glamour while offering a contemporary twist on a classic silhouette. It’s a tribute to the enduring allure of Chinoiserie and the timeless beauty of the Cheongsam.

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Fashion

The Qipao As Interpreted by Innovative Filipino Designers: PROTACIO EMPACES

The Qipao, an iconic symbol of Chinese fashion, takes center stage as we celebrate the Lunar New Year of the Wood Dragon. This singular closely-fitted garment crafted from the most opulent silks originated in 1920’s Shanghai. ZEE fashion editor Oj Hofer, has sought the creative insights of some of the Philippines’ most innovative designers for their interpretation of the elegant Qipao, also known as Cheongsam.

Protacio Empaces is renowned for his talent in reinventing historical silhouettes into stylish statements perfect for modern women’s lifestyles. His reinterpretations present wearable, contemporary, and highly coveted fashion pieces. The distinct embroidery he incorporates adds an extra touch of charm to his creations. Take, for instance, his cheongsam adorned with delicately hand-embroidered macro daisies and trapunto leaves. “I imagined a vibrant qipao inspired by tropical aesthetics, tailored for chic city living in ASEAN mega-cities. I’m using cotton pique for its structure and infusing it with lively colours to retain a stylish, sensual silhouette,” explains Protacio. His knee-length qipao captures the timeless sophistication seen in Maggie Cheong’s iconic look in the classic film “In the Mood for Love.” Crafted for the Year of the Dragon, this design seamlessly complements the film’s aesthetic, presenting a potential addition to the character’s wardrobe. Seasoned designer Protacio’s creations speak to women aged 30 to 80. His intial Qipao offering for 2024 combines modern elegance with classic charm that resonates with these women’s sophisticated tastes and vibrant lifestyles.

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