fbpx
Connect with us

Culture

Cebuano Designer PJ Ong’s Collaboration with Uniqlo

His chosen creative name may illicit a chuckle here and there, but PJ Ong’s passion for art and graphic design is no
laughing matter. With Inodoro, he’s introduced his own brand of aesthetics, something that landed him a Uniqlo collaboration.

By Kyla Estoya
Photography NATH YBAÑEZ
Grooming CHADY PANTALEON
Locale CRIMSON MACTAN RESORT AND SPA
This story is taken from our archives. Originally published in Zee Digital Vol. 1

“I’m probably the friendliest graphic designer you’ll know,” PJ Ong says as we were wrapping up after the shoot at the villa of Crimson Mactan Resort and Spa. I had asked him what it was that he felt made him stand out from other artists, and he’d replied his character.

Definitely easygoing, PJ is the man behind Indoro, his creative signature that had received widespread recognition
for being the Filipino artist featured in a Uniqlo collection. “It was a great pleasure collaborating with Uniqlo for their Feel the SEA campaign,” he said smiling. “I’m still overwhelmed with the positivity that a team of highly esteemed curators chose me to represent the Philippines.”

PJ Ong grew up exposed to art, having always been interested in the subject for as far as he can remember.
His father was a businessman, but spent his free time dabbling in painting and photography. “They are the reason
I was led to this industry,” he shares about his family. “Aside from their highly supportive nature, there was always
a thirst for creativity and adventure in the household. we love to travel and to explore new things in general. My parents have always been advocates of keeping an open mind and nurturing curiosity.” And those factors have all contributed to who he is a person and as an artist.

Like many artists, it takes time, effort and probably a pinch of drama to finally find your place in the scene. During the journey, he came to the conclusion that he had always been drawn to the so-called underground art industry. Laughing, he randomly mentions that he dropped out from college, where he was studying Information Technology. “It wasn’t for me, so I took a ten-month certification in the International Academy of Design and Technology in Toronto,” PJ shares, continuing that he had went on to finish the course at the top of the class. Not bad for a college dropout. “I will always be proud of that.”

The rest is history, and Inodoro was born.

It’s not unusual for someone to ask why PJ had chosen Inodoro as his brand name, considering it is the local word for a toilet. ì”I wanted a name that had Filipino-Spanish roots, with hints of controversy and humor. Embracing the punk ethos, my moniker naturally has a streak of rebellion and non-conformism. In short, a Fuck You attitude. Plus, it’s hard to forget.”

Inodoro is entirely abstract and experimental design. PJ stressed that each project is a unique endeavor, but
he always tries to stay true to his design DNA. His work emphasize his principles, which are rooted in being forward-thinking, thorough-driven and dynamic.

This is probably one of the reasons why Uniqlo chose his work for the collection. ìI was prompted by a business contact to send over a portfolio link, and after a few days, a representative from the Uniqlo HQ in Japan got in touch with me,” he recalls. “I was overwhelmed to find out that they had strong preference for my work, which they expressed during the initial communication.”

According to him, the main directive was to create designs in three colors. They were given creative freedom in
terms of execution. “I was inspired by the Japanese’s constant pursuit of the avant-garde, the experimental and the
unknown, while keeping the overall look minimal, clean and polished. At the same time, projecting a positive message
since that was one of Uniqlo’s core values as a brand.”

The most significant thing that interests me about PJ’s view in the art industry is that he values his integrity and
brand, much more than being popular or mainstream. he thinks it would be silly of him to change his style just to gain an audience. “To me, the name wouldn’t even matter. As long as you’re able to produce brilliant work for some people, then that’s enough already,î he says. That goes to show how authentic he treats his art, and that his passion for graphic design is no joke. ìClients come to me because they already know my style. I won’t force someone to like my style—if they do, then that’s good!”

Business

Keep Calm by Knowing These Myths About COVID-19

by Chrissy Grey Resaba

 

In these times of pandemic, hysteria and panic have taken over the world and nonchalance is a word not to be manifested for today. Worry and fear are enveloping around Cebu with enough evidence of the actions taken by the public – the hoarding of necessities and goods.

 

Cebu – both the city and the province – is working towards making the island a safe haven from the pandemic caused by the Novel Coronavirus. Entry points of both ports – aerial and naval – are now closed. Curfew hours are being implemented to secure that no one is outside during the hours indicated. Business and academic sectors shifted their modes to work-from-home and online classes. Medical professionals have been on the frontlines battling against the proliferation of COVID-19.

 

It is quite eerie to look at the main streets of the Queen City of the South having few crowds to none. The hustle and bustle of the metropolis has gone into an empty space. The actions taken by the government and the Republic of the Philippines are for better or for worse; it is only for the good of the public.

 

Cebu has been under the state of community quarantine and certain measures were implemented to ensure the public’s safety and well-being. However, there are still myths making rounds in social media and the public in general about the ways to avoid COVID-19. These myths are not supported by scientific evidence. The scattering of fake news worsens the situation instead.

 

Here are some myths about the Novel Coronavirus:

 

1. Hot and cold weather

Contrary to popular belief, the COVID-19 virus will never die when exposed to hot or cold weather. This type of coronavirus can be transmitted in all areas regardless of the weather.

 

2. Drinking water

It is necessary to hydrate ourselves and to moisturize the throats but there is no scientific evidence that consuming volumes of water can flush out the virus.

 

3. Antibiotics

Clear enough from the name of the medicine, antibiotic never kills the virus but bacteria instead. It is not advisable to take antibiotics to prevent COVID-19.

 

4. Eating banana

There is a video circulating in social media about the banana fruit that miraculously kills the COVID-19 virus. However, if one should be keen enough to examine the video, it is a hoax. To date, there are no approved treatments for the virus. Eating a banana and other fruits can boost the immune system instead but not kill the COVID-19 virus.

 

 

Practicing proper hygiene such as regular hand washing with soap and water remains to be an effective way of preventing infection since soap dissolves the structure of the virus. The public should not be very complacent enough to rely on hand washing alone. Maintaining social distance, staying at home, having proper coughing or sneezing etiquette, and putting oneself in self-quarantine if one traveled from outside Cebu or the country are some of the best ways to avoid the spread of the COVID-19 virus.

Continue Reading

Culture

La Liga Henerales: Shaping History Awareness Back Again in Cebu

La Liga Henerales is a community of young talents passionately promotes historical awareness through periodic costumes carefully researched for its authenticity and accuracy and promoted as well in events and schools.

Only few individuals before were into pursuit in this historical awareness project until the age of communication where internet is convenient in the palm of our hands through our gadgets. New information travel fast and data is retrievable, yet also possess a disadvantage with the plethora of different social media platforms carried by various makers as well. In a daily basis, historical backgrounds are unearthed making its trend until now as new discoveries are released, but the idea of these information being shown and shared is as close as not valuing or commemorating to its sources leaving this information just a trend.

There is a certain community of Cebuanos that are taking a quest to rewrite and restructure what was in the past, filling the gaps in facts with further research of variable sources that are made debatable but sticks to it true cause, to unveil the truths of our heritage and our origins, as Cebuanos and as Filipinos as well.

La Liga Henerales is a Cebu-based, non-profit organization composed of a group of talented, committed and respectable individuals from different walks of life, schools and profession whose primary aim is to promote both, Cebuano and filipino culture and heritage that was depicted before in pre-colonial and colonial eras via re-enactment with costumes vested in proper research and investigation to achieve authenticity. They also push their cause on schools and other social gatherings promoting and spreading awareness about our local, and national heroes that we look up to. With these said, they also portray a closer look of the lifestyle of the past to where they perform stories, perform forgotten dances and rituals and portray their individual roles, vital in the fight of our country’s future during those challenging times, and in honor to spread awareness of the lost practices we had in those times.

The Founder

Combining passion and education. Louis Villaflor re-enacts his way patriotism through his periodical costumes and expresses his love for Cebu and Philippines as a culture-centric country.

Louis Kenneth Villaflor, an entrepreneur and an avid history enthusiast and costumer, founded the group on the purpose of re-educating the youth about real local and national history, he saw the opportunity to combine his favourite hobbies which is costuming and story role-playing and the process to instill the historical awareness and value among the youth and in schools, along with a group of fellow enthusiasts who shares his passion about research and history, they took it among themselves to be purposeful in the advocacy in spreading historical awareness in schools or events by wearing periodically correct costumes and sharing the stories and its value to the youth.

Behind the Garments

With the its senior expertise of fashion design and a teacher of the field, his passion also of history caters also in his designs as he pushes through sustainable fashion and historical awareness combined.

Meet Rodney “Pee-Wee” Senining, who has been in the fashion industry since the late 90’s, strives  in concepts of avant-garde, innovation and cutting edge-fashion forward design. And also a teacher of Architecture, Fine Arts and Design of University of San Carlos, he had grown into research of books like the holy grail in the Library Resource Center and is always fascinated of the periodical times and how to preserve it; Hence, his interest had grown for the affinity of Periodical Costumes and Sustainable Fashion.

 Being part of the group La Liga Henerales, he was tasked to instantly be their mentor for the young talents and as the organization is still new and developing with limited funds, resourcefulness and research were done to come up with a good output of photo shoot and was quite proud of it and still promise on the next editions of pieces to be more historically accurate. Even as teacher for Fashion Design in SAFAD, his expertise comes hand in hand with the members as he helps them do research as well. His passion and interest somehow led him with enough knowledge to key the insights of the significant periods and historical backgrounds of it.

Historical Awareness in Cebu

The strength and progress of a country is anchored on how well they know and honor its history. The means of historical awareness in Cebu is almost non-existent among the Cebuanos, although we push forward in tourism and promote beauty through sceneries and other aspects of culture yet never commemorate deeply on historical icons such as our other local heroes, and ancient cultures as well that is almost been forgotten in an urban Cebu. Nevertheless, as long as communities’ like La Liga Henerales are now evolving in a learning state by real discovery by multiple resources, this will always reflect of how we appreciate love, patriotism and honor to our country and would look forward to progress.

 

Continue Reading

Culture

Best Places to Celebrate Your Chinese New Year’s Eve 2020 in Cebu

by Chrissy Grey Resaba

Metal Rat Goes Into the Hole of 2020! Outgoing, cheerful, and sociable – these are some of the facets the Rat characterizes. True to the Chinese zodiac, Rat’s personality can get along well with different people and friends are visible around them. They can also harvest success due to their quick wit and response to outside changes thus, they are alert, adaptable, and observant.

As we bring closer to the Spring Festival in which the Year of the Rat with Metal of the Five Elements, people born in this year are quite positive and active about life and their persistence rarely gets frustrate in circumstances. Moreover, there are places here in Cebu that you will attend as you welcome the beginning of the Chinese Lunar calendar which coincides with the first sign of Chinese zodiac animals.

Usher in welcoming the Year of the Metal Rat as Maayo Hotel and Uma Restaurant prepares a festive buffet as we welcome a brand new year.  It is priced at Php 750 net per person during lunch and Php 870 net per person during dinner. Promo runs from January 23-25, 2020.

Crimson Resort and Spa welcomes the first day of the year of the rat with a Wushu performance at the resort’s porte cocher then dot the lion and dragon’s eyes to start the dancing and festivities. Crimson’s culinary team also is laying out an elaborate Chinese, Oriental, and Asian selection at Saffron Café. You may ask the chefs at the live station to make noodles and other dishes the way you like them. Attract more good luck with tikoy and rice pudding with Mandarin sauce.

Elevate your dining culture into incorporating technological innovations in this iconic restaurant! Not only, Ding How Dimsum House offers palatable Chinese food for Cebuanos to enjoy but it introduces the new digital ordering system. Individual screens allow one to view the Ding How menu, place an order, and engage in trivia, history, and multimedia visuals. With this, it upgrades customer convenience when ordering by allowing the diner to order at their own pace. It also informs the diners of the waiting time before food is served.

Join Shangri-la’s Mactan Resort and Spa as they welcome the Year of the Metal Rat in celebration of the Chinese New Year. Ceremonies will commence at 9:45 in the morning on Saturday, January 25, 2020, at the Main Wing Lobby.

Feast yourself with Prosperity and Fortune in a dinner buffet at one of Cebu’s best, Cebu Parklane International Hotel’s Manuel’s Restaurant for only Php 1,050.00 net on January 24 and 25. Beandate also offers Merienda Chino – a variety of merienda treats and Chinese snacks Cebuanos love for only Php350.00 net on January 25th only.

Prizes from the Tree of Fortune awaits to those diners who purchased a minimum of Php 3,000.00 net. The Tree of Fortune offers:

  • One overnight stay at Parklane Room with Breakfast for Two
  • Two Gift Certificates for a Lunch or Dinner Buffet for One
  • Four Bean Date Mugs
  • Four Complimentary Homemade Cakes
  • Ten Parklane Pencils
  • Two Bottles of Wine

For inquiries and reservations, call 234-7000 local 7249 or visit www.parklanehotel.com.ph/reserve-now/

Continue Reading

Trending